Radio showmanship (Jan-Dec 1944)

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SHOWMANVIEWS News and views of current script and transcribed releases backed with showmantips. All are available for local sponsorship. Historical THE WORLD AND AMERICA A new chapter in history wa^ written in 1492. Things have been happening e\er since. On the theory that people might ha\e a better idea of wdiere they are going it they know where they have been, The World and America begins with 1492, winds up w^ith the attack on Pearl Harbor. Main thesis of the history lessons is the non-isolation of the U. S. Hammered home is the idea that the development of the nation is a result of cross^ currents inter-acting around the globe. Prepared and produced by the Radio Progiams Department of Time Magazine, the series take the form of informational conversations between a businessman and a librarian. C^hief idea man and editor of the series is radio programs director Frank Norris, working in close cooperation with writer Carl Carmer. March of Time director Lester Vail directs the series. Onarler-hoiir show^ is now sponsored on \\ QXR, New York City by the Eagik Pknc;il Co. To some 350 teachers in the listening area went posters representing the Statue of Liberty against the world, with the legend, "Learn History h\ Ra r//o." Also available for promotion is :\ sp((ial booklet of oii^iiiiil maps. AIR I"AX: Type: Transcription. Epiioda: "5 2. Time Unit: 1 "> Minutes. Producer: Radio Pro^ranis Dopaitnient, Ti'iie Magazine. COMMENT: Sitidcnis ol radio picdici ilial in llic posl-wai period, radio and iis ad\(iiis(is will lake gicalci ad\an lagc ol ilic oj)ponnin'l ics loi cdiKation whi( li ilic medium |)ro\ ides. A sei ics of I Ins kind is a splendid 1 1 a il hia/cr. Patriotic STAND BY, AMERICA! Commodore Matt Perry slugging it out with the Japs on the after deck of his ship; the breathtaking flood in the Johnstown Valley; Eddie Rickenbacker pumping bullets through the bellies of six German Fokker planes. Of such things is the story of America made. And of such things is Stand By, America! made. Problems of today give point and meaning to the transcribed series, and in Stand By, America! listeners hear how America solved similiar pro.blems in her star spangled past. Message behind each broadcast: 'Stand by America, and America will stand by you!" A five-miniUe series available for use in most markets as a fnst-riui, exclusive radio program, the feature points up the every-day folks who ha\e helped build the nation. How the episodes tie-in history with (inient problems is illustrated by these program titles: Luthrr BurbaJik hnproces Crops relates to har\esling more abundant (tops for \ictory; Brother Jonathan C.ets the Supplies Throu(^h tic\s-in with the pioblem of getting supplies to the aimed fortes. AIR IAX: Story is wrapped up witti a New York cast, is excellently produced and written. Type: Transcription. Episodes: 225. Time Unit: 5 minutes. Proditcr : Kasper-Ciordon. Inc. COMMENT: As radio lime ,<;{■! s less axailable, adx erl iscrs will ha\c lo make a fixcininuie series do ihe job that a (|uari(r hour broadtast oiuc did. Programs of this i\|)c will make the job easier. CuireniK. su( h a program also |)(ilorins an iiualuabic warlime sei"\ ice. 248 RADIO SHOWMANSHIP