Radio showmanship (Jan-Dec 1944)

Patriotic TO WHOM IT MAY CONCERN ^\ hilc dianialic \ignclics ol the sacrifices and heroism of the men on balllefields are directed To ]]li()ni It May Concern, those to whom the stories are a matter ot concern represent every man, woman or child anxious to do his part in the battle on the homefront. For Avar plants on the search for \ italIv needed workers, for organizations on the alert for a public relations or employee morale vehicle, others To Whom It May Concern, this transcribed fivemintite feature is tailor-made for institiuional advertising. Among the first to discover the wartime value of the series was the Sun Shipbuilding Co., Chester, Pa., over WFIL, Philadelphia, Pa. AIR FAX: A patriotic, dramatic series in narrative form, the show is built for all-audience appeal. Episodes: 66. Time Unit: 5 minutes. Producer: H. S. Goodman. COMMENT: Ad\ertisers who come out in a wartime dress cut from the instittitional cloth find that the patriotic pattern leads the style parade. Bakeries INQUIRING HOUSEWIFE What the Inquiring Housewife wants to have at the tip of her tongtie is first-hand information on the meaning and importance of enriched bread and floiu' to her own family. By means of transcription, her local baker or miller can provide that material, although the answers come not from them but from six outstanding government food officials. Series was made available through the offices of the Marketing Reports Division of the Food Distribution Administration. Men in the upper intellectual stratosphere give down-to-earth answers to an Inquiring Housewife on the place of enriched bread and flour in the national nutrition program; on the army's use and endorsement of enriched bread and flour; on the manner in which the National Research Council arrived at standards for enrichment of bread and flour; on the importance of enriched hicad in indusli iai Iceding; on its medical benefits, and on the historical back^l()und of the e\ohuion of bread and (loiii'. AIR FAX: Six interviews make up the set. Transcriptions can be used on ordinary radios with phonograph attachments as well as for regular broadcasting. Interviews run four-and-a-half minutes, allowing a half minute for the local commercial message. Series is adapted for a sustaining educational program, as part of a home forum, or, for non-broadcast purposes, in school, factory or nutrition class. Type: Transcription. Episodes: 6. Time Unit: 5 minutes. COMMENT: Echuationvl broadcasts of this kind perform a valuable wartime service. For bakers already using radio time, this special series here offers them a chance to add variety to the listener's regidar radio fare. Human Interest HOME-TOWN PHILOSOPHER Every town has one. He's the Home-Town Philosopher. Now he's the Home-Town PhilosopJier on the Air. Prepared especially for small stations and for the small community advertiser on a limited budget, the package show provides nine sets of broadcasts a month. Through the specially prepared scripts, a local optician, paint store proprietor, or other local retailer, can become a local radio celebrity as the Home-Town Philosopher through sponsorship and personal appearance on the program. Scripts avoid material of a controversial nature, stress topics on the folksey, human-interest side. The sponsor, the local announcer, and phonograph records for background and musical bridges are the whole show. Syndicated in the same way that new^spapers are supplied with special features, the quarter-hour series is available on an exclusive basis. AIR FAX: K. I. N. Type: Script. Time Unit: 15 minute-. Producer: Walter W. Cribbins Co. San Francisco, Calif. COMMENT: For the advertiser whose business is such that personal appearances enhance the value of his radio campaign, here is a series which will simplify the task of script preparation. JULY, 1944 249