We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
port, la., namely, (1) improving employer-employee relations; (2) assisting directly in the war effort, and (3) increasing Victor prestige.
Piped by public address system to all workers in the Victor plant, the program presents Victor as an ideal organization with which to be associated, thus serves to attract more capable employees, reduce turnover, and improve labor relations. Post-war opportunities for workers are also stressed.
In line with direct assistance to the war effort, Victor identifies itself with all community enterprises, helps increase public consciousness of vital local war jirojects such as tin and paper salvage, W^ar loan drives. Red Cross and Communitv Chest. Prestige is built through (opy which stresses the tremendous postwar potentialities of VicnoR equipment for entertainment and education. Institutional copy also presents Victor's part in the war.
AIR FAX: Listeners hear the Victor Four in vocal and instrumental music.
Broadcast Schedule: Monday through Friday, 12:1512:30 P.M.
Sponsor: Victor Animatograph Corp. Station: WOC, Davenport. la. Power: 5,000 watts. Population: 218.000.
COMMENT: Lessons learned from wartime advertising will without question carry-over into the post-war period. 1 Oo, what creates good will iioxi^ will without (|U('stion help buihl sales lor the luture.
Merchants' Associations
GALLATIN VALLEY COMMUNITY PROGRAM Whether ii goes to press once a week or every day, the riual newspaj)er gives prominent display to its (olumns ol country correspondence. Not to be outdone, participating s]M)nsors on the KRHM week-day feature gi\e feature treatment to news fiom vaiious comiinuiitics outside ol Ho/eman, Moiu. Blanks lor jnisonal items are available al ea( h sponsoi's headcjuartei s, and onehall ((111 a word is j>ai(l lor all items used on the air.
While iians(iibe(l musi( ian<'in<' lioiii
276
hillbilly to hynmal keeps the platters spinning, it's the personal column item that makes the (jdllatiu Valley Community Program the largest mail puller on the Z network. Saturday morning variant on the format: letters on such housewifelv subjects as canning, lecijx's and household hints.
Special sJioivmaiistunts that keep audiences on their toes: a name-the-tune contest for 13 weeks; two get-togethers for correspondents, sponsors and their families. Some 200 correspondents keep the copy
AIR FAX: First Broadcast: April 5, 1943.
Broadcast Schedule: Monday through Friday, 11:15-11:45 A.M.; Saturday, 10:30-11:00 A.M.
Preceded By: Bozeman Ministerial Ass'n.
Followed By: Government Bulletin Board.
Station: KRBM, Bozeman, Mont.
Power: 250 watts. Population: 8,65 5.
COMMENT: What has built radio audiences to such tremendous proportions is the fact that listeners ha\e been given the types of programs which most interest them. Here is a series that is certain to get the ear of rural and small connnunitv listeners.
Photographers
PORTRAIT OF AMERICA Planes loar! Machine guns spit I A ship plows through turbulent seas. Su( h is A Portrait of .liiwrua in war times. Putting that picture into shai p locus for W'DOI) listeneis, (Chattanooga, Tenn., is the Oi.an Mil. IS SiiDios, porliail photographers. \\'()rcl-]jic lures of heroes on the homefront and on the battlelionts make up the (|uarier-h()ui exposure loi Oi.AN Mills.
With the speed ol a lastiution shutlei, the series catches real pe()j)le, some of them local personalities, in action, picsents listeners with a giant enlargement ol the \meri(an s((ne. Program is ;ui((l li\(' times weekK. \b)n(la\ through
Fii(ia\, al :;::;o P.M.
RADIO SHOWMANSHIP