We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PROOF 0' THE
PUDDING
Results based on sales, mails, surveys, long runs and the growth of the business itself.
Farm Supplies
MARKET REPORTS Know your markets is the slogan among livestock producers of the Northwest. Farmers everywhere have been carrying out the gigantic task of providing meats for the fighting allied nations of the world, and it's AValt Gardner, head of the public relations department of the Central Co-Operativk Ass'n., largest livestock marketing agency in America, who talks twice daily to 150,000 Northwest livestock producers by means of radio.
Space has been set aside in Central's office where remote control facilities, microphone and necessary amplifying ('(juipment has been installed. With this equipment in Central's office at the Soiuh St. Paid market, second largest livestock marketing center of the country, the announcer steps up to the microphone while trading is actually in progress to tell listeners the story of supply, demand and price trends.
IIk" livestock market program (oming oui ol (j-nfral C>)-()im RAriVE's ofiuc twi(e daily lor the past scncii scars is more than just a list of .'-t>
prices. Farmers want to know each day the volimie of supj)li('s at all maikcis ol llic (ounliA, whclhcr ilic niaikcl is bullish or bearish, and what is happening in I Ik meat trade. Cove Ml m (• n I buying of lend lease meals, new price ( oiniol measures, iiu eiU i\ c pa \ m e n I s . m ea 1 resei \ e
stocks and }jroduction in all parts of the world all ha\'e a vital bearing on the farm situation in the Northwest.
AVhile the farm family is at the dinner table, 12:30 to 12:4.5 P.M. (noontime), Central Co-Operative provides its rural listeners with just such information. Various controls, regidations, legislation and production requests ^vhich come out of Washington bureaus are given as a backgroimd upon which the livestock pioducer may base his conclusions in regard to individual production and marketing. I'his cjuarter-hour broadcast is supplemented b\ a (i\eminiue morning series.
air FAX: Fint Broadcast: 1937.
Broadcast Schedule: Monday tliroiigti Friday, 12:30
12:45 P.M.
Sponsor: Central Co-Operattve Ass'n.
Station: WDGY, Minneapolis, Minn.
Power: 5,000 watts (d).
Population: 488,687.
COMMENT: Seven years of ser\ice is an enviable record for any advertiser, and service features have been particularlv successful in winning the friendship and lovaltv of the farm audience.
Groceries
MARJORIE MILLS HOUR Almost as much a part of the diet of the New England housewife as baked beans and Ijrown bread, is the daily radio fare served on the Marjoric Mills Hour. Manufacturers' sales figures and consistent renewals tell the storv. Mail returns corroborate it.
When Brer Raiuui Moiasses ollcred a recipe book over a .-^2 months period, ic(|uests reached a giand total of 90,215. In a 28 months spell the postman brought 72,8-^9 rec|uests lor Knox GeiaTiNE booklets. Nestle booklets weiH to 79,6.^1 listeners in "M moiuhs, and in a (i\e months period 29,11;^ listeners asked for, ic'cc'ixc'd a free sample of
l\ 1 s I 1 . 1 ' s 1^ V 1 R R K A I) V Cocoa. Ol her booklets which listeners went for in
282
RADIO SHOWMANSHIP