Radio showmanship (Jan-Dec 1944)

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S H 0 W M A N V I E VI S News and views of current script and transcribed releases backed with showmantips. All are available for local sponsorship. Fashions FASHION LETTER For its proven ahilil\ to catch icinininc lancy, fashion news is a field which department stores have lari^ely pre-empted lor themselves. Btit fashion news can also be an effective approach when attached to something other than fashion items. Proof: all up and down the cotuitry, Evelyn Day's New York FasJiion Letter is doing a job of selHng goods of all kinds. From fur coats to lingerie, glo\'es to hair styles, the fashion parade goes on day after day. It's all big news to the feminine audience. Facts garnered from fasliion show\s, wholesale houses, meetings and sliowings are passed on to listeners through this daily syndicated radio script feature. Copy is mailed daily bv regular or special delivery at a nominal montlily charge as an exclusive feature. Combined with mtisic, chatter and conuTiercials, scripts may be adapted to a cjuarter-hour feature. It may also be used as a five or ten-minute series. AIR FAX: Type: Script. Schedule: Daily. ^ Appeal: Feminine. Producer: W. E. Long Co. COMMENT: Material of this kind may be used to l)uild a new show, or it may })e incorporated into an established program offering. Inspirational PERSONAL PROBLEMS Never in the history of the vvoild has theic been a time when more peo])le needed someone in whom to confide, someone from whom to get expert advice. \o help fill this need, Allie Lowe Miles presents the transcribed feature. Personal ProJ)Unns. Designed for universal appeal, the series features advice and solutions to personal problems. Commentator Miles will personally answer letters from listeners. Quarter-hour series may be tised from one to five times a week. AIR FAX: Known to networlc audiences for many years, Allie Lowe Miles is also a prolific author, has written movie scenarios, novels and numerous articles in women's publications. Type: E.T. Time Unit: 15 Minutes. Producer: Harry S. Goodman Radio Productions. COMMENT: Even with listeners who ha\e no immediate problem, it is still a fact that people revel in sharing the troubles of others. For that reason a series based on real life is almost certain to make for good fistening among women generally. Witli network advertisers, features of this kind have been tremendously successfid. They are good for local sponsors. Informational U. S. AND YOU Uncle Sam is a big guy, and John Doe is pretty much in the dark about his activities. To help the little fellow develop more of a personal feeling aboiu his government is the purpose behind the transcribed series, U. S. and You. A congressman from your state reports on con AUGUST, 1944 285