Radio showmanship (Jan-Dec 1944)

Record Details:

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gressional happenings ol the week thai affect yon and your neighbors. A news analyist answers your questions about news from the nation's capitol, and its effect on the folks back home. Guests from your home town are featured in breezy, informal interviews. Transcribed feature is designed for distribution within the individual states. Program originates in Washington, brings to the state audience each week a brief report from a member of the state congressional delegation; a new^s sinnmary by commentator Billy Repaid, and interviews with state boys and girls who are in Washington engaged in war work. Now in production, the feature has distribution in Georgia, will be broadcast in several other states in the near future. AIR FAX: Tailor-made transcribed feature is designed for once-a-week presentation. Type: E.T. Time Unit: 15 Minutes. Producer: Bernard-Paulin. COMMENT: Timeliness is one of the assets of a feature of this kind. A weekly radio column of Washington news with a local angle is almost certain to build listeners for any type of advertiser. cnce popularity, with performers getting a lesser billing, the fact remains that the radio audience goes for its radio personal itv performers in a big wav. Here is a paii^ a\ailai)l(' on transcription. Patriotic CHAMPIONS OF FREEDOM Short, short stories of the fighting men of the United Nations, the true CJuuupions of Frecdom, are what listeners are offered in this li\e script series for local one-man production. With 260 scripts planned, series is now offered in units of 65 episodes, may be used for across the board daily broadcast, or three times weekly. Program is recommended for plants engaged in w^ar w^ork, or for advertisers who want to keep their names before the public even thotigh they have little to sell the consumer today. A five-minute offering, actual performance time is aboiu three minutes, with the remainder of the fneminiue period for sponsor identification and coimneixial ainiouiuemeni. Music JERRY AND SKY When ferry and Sky, the Melody Men let go with hillbilly music, it has the real touch. That 1 ennessee accent is the real thing; they were born doxun thar. AVMiether they play the guitar, banjo, harmonica, sing or yodel, the hillbilly and folk song rendered has the real flavor of the Smoky Mountains. Available aie 208 transcribed programs. Kadi ejjisode runs about ihrec minutes. Vovu may be combined lo j)i() duce a cjuartet-hour series. AIR FAX: Type: E.T. Episodes: 208. Time Unit: 5 Minutes. Producer : Kakper-Ciordon, Inc. COMMENT: While inosi I i a n s( r i hid features depeiid on dramatic suspense, other ingredients ol that natuic for audi AIR FAX: Type: Script. Episodes: 260. Time Unit: 5 Minutes. Producer: Special Features Syndicate. COMMENT: With most families in the (ountry personally concerned aboiu the weHare of individual members of the armed forces, a series of this kind does much to l)oost homefront morale, also shortens the distaiue between battle IVont and home. A Ghost of an Idea may be the beginning of a successful sales campaign. In this issue there is a collection of tried and tested programs. One of them may be adaptable to YOUR business. 286 RADIO SHOWMANSHIP