Radio showmanship (Jan-Dec 1944)

Record Details:

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were put into play. Opening and closing announcements were devoted to 0\VI messages. A third commercial dealt Avith the firm's post-war, peacetime production. All broadcasts started 15 minutes before game-time. AIR FAX: Announcer Hooper White gave pre-game resumes of line-ups, past performances, and future outlooks for each team, also handled the play-by-play commentary. First Broadcast: September 25, 1943. Broadcast Schedule: Saturday, 1:45-4:00 P.M. Preceded By: Music. Followed By: Football Scores. Sponsor: Kalamazoo Stove 8C Furnace Co. Station: WKZO, Kalamazoo, Mich Power: 5,000 watts. Population: 59,311. COMMENT: For its tremendous listenership, there's no better bet for an advertiser than sponsorship of play-by-play football broadcasts. It's a short-cut to quick response via one of the public's most vulnerable spots. Ice Dealers NEWS In Vincennes, Ind., the Ebner Ice & Cold Storage Co. doesn't believe in leaving a good thing in cold storage. For its good will defroster it uses a weekly schedule of WAOV news. Series does double duty for sponsor. While commercial copy urges the purchase of Cooler ATOR Ice Refrigerators, and, in season, chipped or cubed ice, sponsor also can offer listeners something to put in the glass. Since Ebner Ice 'k Coid Storage also bottles Double Cola, a .SOsecond Double Cola transcribed announcement gives listeners this thirst (juendicr: "Doubly delighljiil, double duty J)oublf' Cola." AIR FAX: Latest United Press News is the sponsor's dish here. First Broadcast: July 1, 1941. Broadcast Schedule: Monday throuRh Friday, 9:5510:00 A.M. Preceded By: Markets. Followed By: Chisholm Trail. Sponsor: Ebner Ice & Cold Storage Co. Station: WAOV, Vincennes, Ind. Power: 250 watts. Population: 18,228. COMMENT: Seasonal advertisers find there is no closed season on advertising. Year 'round advertising is the best insurance on the books for businesses which must of necessity rely upon the seasonal pick-up for volimie. Labor Unions MANPOWER A\ hat has turned black days into the march to victory has been the marshalling of the workers of America into a tremendous production army. Blood, sweat and tears are thus translated into Manpower. Too often the men who have made these amazing production records possible are not aware of the part their effort has played in converting blueprints U) the implements of war. Not so in Califoruia where the Southern California Lodge of the International Brotherhood of Boilermakers, A. F. OF L., broadcasts a weekly series of cjuarter-hoiu' dramatizations over KFW^B, Los Angeles, Cal. Educational and entertaining in its entirety, the series is a simon-pure good will public relations gesture, has no trace of a political or labor mo\cmcnt tie-in. Theme consists entirely of the Boilermaking Craft's activities in the war effort. End result: members of the Craft take increased pride in their organization, and the layman public is increasingly conscious of the Boilermakin(; (^raft. With ?)() weeks of broadcasting to its credit, the organization had received highest acclaim and commendation from the United States Treasury Department, the Navy, Red Cross, U. S. Aviation (]()rps and numerous (ixic organi/ations. W^hile actors in the syndicated dramatizations are not name stars, top-fiight Hollywood performers make up the cast. Labor leaders from the national scene, others active in the labor movement, have made guest appearances on the show. 314 RADIO SH OWM ANSH I P