Radio showmanship (Jan-Dec 1944)

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To acquaint members of Boilermakers No. 92 with the series, stickers were prepared. Theme: "This is your shozv . . . listen to it and tell your friends." AIR FAX: First Broadcast: January, 1944. Broadcast Schedule: Thursday, 9:15-9:30 P.M. Sponsor: Southern California Lodge of the International Brotherhood of Boilermakers, A. F. of L. Station: KFWB, Los Angeles, CaL Power: 5,000 watts. Agency: Lowe Features, Los Angeles, Cal. COMMENT: Radio can build invahiable good will tor labor organizations. Effectiveness of series here is due in part to that fact that the exploitation campaign is comparable to that for a commercial product. Manufacturers TREASURY SONG FOR TODAY Listeners to the Treasury So7ig for Today pay the piper in a twofold way in Vincennes, Ind. An enthusiastic user of radio, the Vincennes Steel Corp., foremost war industry in the area, makes use of the medium for patriotic purposes, also puts a burden of labor recruitment upon it. Makers of decks and siding for LST craft, Vincennes Steel has been a consistent time buyer ever since the United States Treasury Department made sundry programs available for local sponsorship. Current offering: daily presentation of the Treasury Song for Today, over WAOV. Working in conjunction with the United States Employment .Service, sponsor has also successfully used WAOV for labor recruitment. In its sponsorship of Treasury programs, Vincennes Steel permits no sales message, merely adds a strong appeal to listeners to dig deeper, buy more War Bonds. While the patriotic angle is likewise stressed in the labor recruitment campaigns, occasional references are made to good wages, pleasant working conditions. When Vincennes Steel was the recipient of the Army-Navy "E" Award the flags were really unfurled. Ceremonies surrounding the presentation were broadcast over WAOV, fed to Evansville, Ind., destination of the prod ucts manufactured by Vincennes Steel, over WGBF, Evansville, Ind. AIR FAX: Series of 48 five-tninute broadcasts was the sponsor's way of stepping up response to the Fifth War Loan Drive. Sponsor: Vincennes Steel Corp. Station: WAOV, Vincennes, Ind. Power^ 250 watts. Population: 18,228. COMMENT: Community pride and good will is an invaluable asset for any liiLsiness, is particularly important for industry. Programs of this kind represent an inexpensive short-cut down this self-same path. Sustaiuiuq IDAHO EDITORIALIZES Men with their ears close to the ground are the hard-working editors of the weekly press of the nation, and what the public thinks and feels is clearly reflected in their editorial columns. Whether the old man thunders, or speaks in a whisper, his views carry weight in the community, and considered as a whole, these men give a very real clue to the question of whither mankind. Too often, however, the comments and interpretations stop at the village limits, circulate only among the regular subscribers. Not so in Boise, Idaho, where KIDO brings outstanding editorials of the State of Idaho to radio listeners. Best editorials of the week are so designated by the Idaho Editors Ass'n. From those submitted, editorials are then selected at random, presented on the weekly broadcast. A two-man series, each announcer takes his turn in reading editorial opinions. AIR FAX: New view on news is handled by announcer Ralph Herbert. First Broadcast: June 16, 1944. Broadcast Schedule: Friday, 10:00-10:15 P.M. Preceded By: News. Followed By: Korn Kobblers. Station: KIDO, Boise, Idaho. Power: 2,500 (d). Population: 160,000. COMMENT: New and original programming accounts in no small measure for the remarkable hold that radio has over the listening audience. Here is one which taps a hitherto neglected field, represents something new in the news. SEPTEMBER, 1944 315