Radio showmanship (Jan-Dec 1944)

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Men's Wear JOBS FOR HEROES How to fit ten million men back into civilian life is a 64 dollar question, and one that will play a vital part in the post-war. For those already returned to civilian life, and for those still in the thick of the fight, the correct answer to the question is a matter of bread and butter. To aid the Veteran's representative attached to every office of the United States Employment Service, and to acquaint families of service men returning now or in the future with the efforts being made to find Jobs for Heroes, a weekly radio series is offered listeners in San Francisco, Cal. Behind the peace offering stands Moore's Store for Men. Commercials are held to a minimum and every man appearing on the program receives a gift order on the store as a token of appreciation and a reminder of Moore's sincere desire to be of service to rettirning war heroes and their families. Mothers, wives and sweethearts write and telephone for further information as to how they can help their returning service men make the transition from uniform to business suit. Men appearing on the show tell their experiences in job rehabilitation in the hope it will help other buddies. Every Thursday at 1:30 P.M. four discharged veterans appear as guests at a luncheon broadcast. What gives the show a new twist is the fact that veterans appearing on the show are not looking for jobs. Each already has a permanent position secured through the efforts of the Veteran's Placement offices. AIR FAX: First Broadcast: May, 1944. Broadcast Schedule: Thursday, 1:30-1:45 P.M. Sponsor: Moore's Store for Men. Station: KSFO, San Francisco, Cal. Power: 5,000 watts (d ) . Axency: Brisacher, Van Norden dC Staff. COMMENT: While (omnuicial sponsoisliip ol a scries of this kind is a mallei ol kid gl()\(' (li])l()ma(:y, it is a type of pjogram tlial any advertiser miglit well be proud to stand behind. Certainly such features represent a real service to the man for whom the post-war is now. only ask, they also swers direct from Photographers ASK WASHINGTON In these days when of necessity the government must exercise to the full the role of the Great AVhite Father, interest itself in various and sundry phases of private enterprise, individuals anxious to follow the straight and narrow path must Ask Washington whether their actions are within the rules and regulations. In Philaclelphia, Pa., listeners not receive straight anthe horse's mouth. Sponsored by the Bachr ACH StuDioES, Newton, Mass., for its photographic studio branch in the Quaker City, Ask Washington is a weekly qu arterhour series of questions and answers. Listeners are invited to send in questions pertaining to the Washington scene, whether it be pertinent to the war, rationing, politics, or other wartime activities. All answers come direct from government officials. AIR FAX: Station's own Washington reporter goes direct to the source in the nation's capitol for answers to listener-sent questions. Answers are presented in Philadelphia by assistant program manager Norris West. Questions are asked by two voices, male and fem.ale, on the three-voice show. First Broadcast: June 15, 1944. Broadcast Schedule: Thursday, 6:15-6:30 P.M. Preceded By: Sports. Folloned By: Time Out With Ted Steele. Sponsor: Bachrach Studios. Station: WCAU, Philadelphia, Pa. Power: 50,000 watts. Population: 2,081,602. Agency: Needhatn & Grohmann. COMMENT: Techni(jues and ap])roaches change with changing conditions, lime was when advertisers were interested only in hard-hitting sales ])rograms, more or less gave service broadcasts the cold shoulder. When war conditions booted out heavy-handed salesmanship, ad\('itisers found that service piograins perform invahiable service. It is (|nit(' pi()l)able that even in the postwar, such features will increase in popularity. 318 RADIO SHOWMANSHIP