Radio showmanship (Jan-Dec 1944)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SflOWMANVIEWS News and views of current script and transcribed releases backed with showmantips. All are available for local sponsorship. Quiz Feature WHAT WOULD YOU DO? If you wanted a record show that was not simply another record show; if you wanted a quiz show that was not simply another quiz show; if you wanted an unseen audience participation show for all women, What Would You Do? What B. Ellis Associates, Radio Productions, offers advertisers in search of just such a program is a quarter-hour script series designed for presentation five times weekly on a 13week schedule. Show may be purchased for one time or five times a week, is ready for immedi-J ate airing. ^ Designed to provide useful inform a t i o n for all women, the material is presented in hypothetical situations that occur daily in the lives of those on the distaff side. Examples: a situation provoked by wartime shortage of a basic essential food calling for an adequate nutritional substitute; a situation calling for the urgent repair of a vitally needed home article difficult to replace at this time; a situation calling for a knowledge of etiquette. In each case. What Would You Do has the solution. At the outset, the announcer makes it known that there are five questions to be answered by solving a situation in which the listener mentally places herself. Announcer begins the show with the presentation of the first problem, gives milady time to catch her breath between problems with musical selections. Each listener rates herself on the basis of the number of correct answers to the five problems. Three correct answers rate the title of Clever Woman, four earns the rating of Superior Woman, and the person who answers all questions correctly takes a bow as a Brilliant Woman. At the close of each program there is a carry-over riddle to be answered the following day. Example: "When does a human being show the greatest rate of growth ... at what period in his life? Before birth . . . the first year . . . between the ages of one and ten ... or between the ages of ten and 21. I'll give you the answer tomorrow. Meanwhile, you can argue it out with the family this evening." Cost of the script series is 25 per cent of the air time used, payable in advance, weekly. AIR FAX: Five brain teasers and five recordings make up each quarter-hour. Broadcast Schedule: Five times weekly, 13 weeks. Type: Script. Producer: B. Ellis Associates. COMMENT: Programming is the secret of radio success, and series here is one that will most certainly build an attentive feminine audience. All to the good are the numerous merchandising tie-ins which could be developed in connection with the program. From the standpoint of the local advertiser, the fact that the offering calls only for one-man production makes it inexpensive to produce. From the standpoint of the listening audience, a program that departs from the cut-and-dried feminine program pattern is certain to get a \ote of thanks. SAMPLE SCRIPT AVAILABLE SEPTEMBER, 1944 319