Radio showmanship (Jan-Dec 1944)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PROOF 0' THE PUDDING Results based on sales, mails, surveys, long runs and the growth of the business itself. Bakeries BING SINGS After-movie snacks, sewin^ club letreshments, and picnic-in-thepaik lunches enjoyed by the various members of his family are announcer Harry McTigue's talk-in-trade as he informally emcees a WINN recorded quarter-hour of Bing Crosby songs for General Baking Co., Louisville, Ky. An easy style of describing the tastiness of cinnamon toast, grilled cheeseburgers, and club sandwiches made with Bond Bread earned this accolade from Julian Scott, manager of the bakery, "We are highly pleased with the fine work you are doing to personalize our Bing Sings program. We have had some very favorable comments from our trade and our sales organization on the fine selling job you are doing for Bond Bread. It is proving to be an effective sales aid for tis." AIR FAX: Bing's ballads are interspersed with three chatty, station-written Bond Bread announcements slanted toward homemakers. At least once a week emcee McTigue considers some phase of packing the defense worker's lunch. In line with government recommendations that it be considered one of the three main meals of the day, recipes are frequently given for new sandwich butters and special spreads. First Broadcast: February 7, 1944. Broadcast Schedule: Monday through Friday, 10:451 1 :00 A.M. Preceded By: News. Followed By: Lady Lookout. Sponsor: General Baking Company. Station: WINN, Louisville, Ky. Power: 250 watts. Population: 500,000. Ai^eticy: Mitchell-Faust Company, Chicago, III. COMMEiNT: INograiiis need nol be clabor;ilc nor (oslly (o in;ikc ;i!i cncclixc vehicle lor a sponsor's sales incssage. Of much greater importance is a consistent schedtile with a program designed for a specific audience. Dairies COMMUNITY NEWS Community News made news for the Silver Springs Dairy. Salina, Ka. Cottage cheese sales were at low ebb when Silver Springs took on sponsorship of the six times weekly feature, but two months later voliuiie tipped the scale at 3,000 pounds for a single week. Evidence that it wasn't a Hash in the pan: sales the preceding week topped 2,800 pounds. To meet the demand. Silver Springs had to buy a thousand pounds of ciu'd from another firm. air FAX: Man who had the low-down on community news was KSAL announcer Herb Clark. Events close to home are chronicled in the 11:45 A.M. broadcast. News from the world at large follows, gives listeners a half-hour in which to catch up on every facet of the news. Broadcast Schedule: Monday through Saturday, 11:45-12:00 (Noon). Preceded By: Markets. Followed By: News. Sponsor: Silver Springs Dairy. Station: KSAL, Salina, Ka. Power: 1,000 watts. Population: 21,073. COMMENT: Sponsors without number ha\e found that results are in part determined by the extent to which a radio olfering is ptU to a specific ptnpose. Dry Cleaners RACING RESUME What impresses most no\i(c's at a racing track for the first lime is the natty dressers who fill the boxes. In Hartford, Conn., the Howards Cleaners helps keej) them turned out with a band-box finish with Mill Bcrkoxvitzs lidcing licsumc. K\ ideiue th.at the VVNBC leatuie is the sporting thing for Howards: thousands of listeners brought in hard-to-get wiic (oat hangers as a result ol a two week cunpaigu. Heard six times weekly, the fiveminute feature has i)een commerdally sj)ous()re{| siiuc .April, 1912. Surveys (onsistently dcdit the series with a large audieiHc. What makes it a stand-out: 320 RADIO SHOWMANSHIP