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NATIONAL BROADCASTI
GEr^RAL LIBRARY W ROCKEFELLER PLAZA,
PUBLISHER '
Don Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
RADIO
Herbert Pettey
Ralph Atlass William Dclph Glenn Snyder Philip Lasky Roger Clipp C. T. Hagman J. Harold Ryan
Lorenzo Richards oustav Flexner J. Hudson Huffard Maurice M. Chait Frank J. Ryan Mien C. Knowles
New York Chicago Washington Chicago San Francisco Philadelphia Minneapolis Washington BUSINESS
Ogden, Utah
Louisville
Bluefield, Va.
Peoria, III.
Kalamazoo, Mich.
Cleveland
PUBLISHING OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone: Geneva 9619.
WESTERN REPRESENTATIVE • Brand and Brand, 816 West Fifth Street, Los Angeles 13, Cal. Telephone: Michigan 1732. Edward Brand, Manager.
lOPYRIGHT . 1944 by Showmanship Publications, publishers of Radio Showmanship.
CONTENTS
OCTOBER, 1944
Vol. 5, No. 10
AIRWAVES FOR FURNITURE— Maxine E. Kramer 329
RETAILERS REPORT TO SANTA— Meyer Both Co 332
MENTION FOR UNMENTIONABLES— George Enzinger . . .334
BOB CATS RUN WILD— A. Maescher, Jr 336
AD-VENTURES OF OMAR— Herbert Futran 338
WHY WOMEN'S PROGRAMS?— Margaret Cuthbert 341
THERE WILL ALWAYS BE A CHRISTMAS—
Pictorial Review 343
SANTA SITS TIGHT— Radio Pattern for Retailers 344
CHRISTMAS PROMOTIONS— Merchandising Stunts 347
SHOWMANSHIP IN ACTION 353
SHOWMANVIEWS 354
SANTA ON RECORDS— Transcribed Features 355
JOHNNY ON THE SPOT— Spot Announcement Tips 356
SUBSCRIPTION RATES: United States and possessions, $2.50 one 3'ear; Canada, $3.00. Single copies — 25 cents.
CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new.
OCTOBER, 1944
• 327 •