Radio showmanship (Jan-Dec 1944)

Record Details:

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How to hove Y..r ow„m FALL HIT SHOW ,-.^. ^AT A PRICE THAT WILL SURPRISE YOU -#a^ i.HE simplest, surest way is to take the path akeady blazed by a wide variety of successful advertisers: Call NBC for Recorded Programs . . . shows sky-high in talent, writing, production — everything except price. Reason: Cost is divided among many non-competing advertisers all over the country. A few of the outstanding shows now available: COME AND GET IT . . . new fun quiz on food! Bob Russell, MC, questions studio audience contestants, then tosses subject to "Board of Experts"— Alma Kitchell, homemaking authority, and Gaynor Maddox whose syndicated articles reach millions. 78 quarterhours for 3-a-week broadcast. DESTINY TRAILS . . . awakens the immortal classics of frontier America by James Fenimore Cooper, dramatizing the spirit of adventure that is our American heritage. First, The Deerslayer... 39 programs. Next, The Last of the Mohicans ... 39 programs. 78 quarterhours for 3-a-week broadcasts. MODERN ROMANCES ... true-to-life love stories from the pages of one of America's most popular magazines . . . expertly dramatized . . . excitingly acted . . . skillfully produced. 156 quarter-hours women love . . . find helpful, inspiring ... in the tempo of today. THE WEIRD CIRCLE... modern dramatizations of the ageless . . . eerie masterpieces of such writers as Poe, Balzac, Dumas, Hawthorne, Victor Hugo and others. 13 brand-new adventures . . . packed with chills . . . t hrills . . . suspense . . . bring the program total to 65 half-hours. STAND BY FOR ADVENTURE . . . exciting happenings in far places among strange people . . . as told by — a retired army officer, a star reporter, a New England sea captain and a South American scientist. 52 quarter-hours for one or two-a-week broadcast. LAST CALL FOR CHRISTMAS SHOWS HAPPY THE HUMBUG . . . whimsical advonturo.s of that fanciful bcastio of the Animal Kiiif^dom and his fascinatiiifi animal pals . . . brimming with experiences of little hoys and girls. 15 (|narter-hours for Christmas promotion with follow-up series of '.V.) j)rograms, to start .Tan. 1. Series available separately or in combination. THE MAGIC CHRISTMAS WINDOW Adventures of two typical kids who discover the secret of walking into The Magic Christmas Window where favorite fairy tales come to life. A Visit from St. Nicholas. 'IMi(> First Christmas and others . . . old and new. 12 <piarter-hours, for ;i-a-w(>(>k broadcast four weeks |)r(>ceding Christmas. Name your time ... select your own local station ... do the job you're r.ftor with your own NBC Recorded Fall Hit Show ... at a price that will surpri.se you. Ask your local station for an audition or write direct to us. Kationol Broadcasting Co. A Servue of Corporation of America RADIO'ReCORpING DIVISION AMERICAS NU MBSH 1 5 01) RCE Of RECORDED PROGRAMS RCA BIdg., Radio City, New York, N. Y. . . . Merchandise Mart, Chicago, III. Trans-LuK BIdg., Washington, D. C. . . . Sunset and Vine, Hollywood, Cal.