Radio showmanship (Jan-Dec 1944)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1944
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1944)
Leaf #:
000373
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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lillamook ♦ ♦ ♦ on the Rind by M. W. MANLV, oice president, Botsford, Constant'me g Gardner Radio represents the major advertising effort of the Tillamook County Creamery Association for its Tillamook cheese. Sales, profits and premiums are the Tillamook checks, writes the vice president of Botsford, Constantine & Gardner, Portland, Ore. I rILI.AMOOK is the name of a town, a county, a bay, and a headland in ^ estern Oregon. It is also the name of (heese, as any western housewife will II you, produced by the Tillamook ()i NTY Creamery Association. Each year the 17 farmer-owned facjries of this cooperative make about ten lillion pounds of cheese which sells for \o to three million dollars. And each ar a low cost, hard working radio proi.nn called Benny Walker's Tillamook Kitchen does most of the selling. Once Tillamook sold for the same price as competitive Wisconsin cheese, but with the "^^"'"'"'''"'''"'"'^^^ advent of advertising and grading, a price advantage was obtained. In 25 years of Tillamook's advertising history this price advantage has never been less than 1.77c. It has run as high as 4.55c. roR every dollar spent in advertising, these farmers of W^estern Oregon have realized a fabulous retiun of $11.30. A clear profit of S10.30! On the top floor of the NBC building in San Francisco, a stranger peeks through a studio door. "W^hat program I OVEMBER. 1944 • 369 •