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NEWS POTENTIAL
Ihere have been recent experiments made in broadcasting news for television and some of them have been very successful, but I do not feel that we have achieved what me must ultimately attain if we are to make television news broadcasts what they should be. The motion picture news reel gives you something that still pictures or maps cannot replace and once this war is over, and otn^ news programs go back to the position they held before the war, we are going to be forced to put some ingenuity into the presentation of television news broadcasts.
FEATURE FILMS
Feature films were always a high favorite rating program principally because they presented a well piu together story but when we consider that all the feature films that have been shown on tele\ision have all been from three to four years old and in some cases ten and eleven, T do not feel thai we have had a fair tesl of film fcaiincs ol ihis kind foi tele\'ision.
Iravki pi(lm(s with llic cxploici in person in llic si udio gi\ ing ;i Insl hand ;u(()iini ol Ins liaxcls as ])i( I nri/cd in silenl niolion pi( lines nui wilh defniile approval on llic |)ari ol ihe television andiciHc. When we hciiin lo make mo
tion pictures for television and can brin the world into every home this type (; program is going lo be \ery important,
In \ariety programs we tried alnios everything we coidd think of. If anvon came along with a new idea we tried ii Almost every type of \aude\ille act ha already had its television premier.
EDUCATIONAL VALUE
If it is done properly there is nothim that you cannot teacJi by means of teU vision. With sight and sound you tai explain anything. We have experimeni ed with the teaching of music, dancini^ golf, fencing, bridge, cooking, garden ing, make-tip, hair dressing, painting photography and a host of other anThey can all be done well if they aii j^resented properly.
In the years ahead of us I believe tha the program builders are going to fine television an insatiable monster that wil devour in its stride the work and brain of thousands of men and women. )us imagine eight hours of programs a da on foiu^ competing networks. That I I .()8() hours of \isual programs a ycai
In 1943 the eiuiie motion picture in dustry put out less than 600 hoins o visual entertainment. This means tha television is going to absorb the equi\.i lent of twenty times the outpiu of tli. preseiH motion picture industr). Am it's going to take the combined effort of networks, the motion picture inclu try, advertising agencies and indi\idua producers to begin to meet tlie futui demands for television programs.
11 the telex ision program builders o the liitnic expect to e\entually put oi good program material the time to gaii experience in this new medium is righ now if we are not to be caught unpre j)are(l when tele\ ision icccixing sets g< on the market. Many basic ladio idea will he nnsnilcd lo this new medium and we innsl learn through experieno righ I now jnst what is good and bac, lel(\ision piogram material.
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RADIO SHOWMANSH