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reed Facts Air Fed
Radio Adoertis'mg Puts a Dollars and Cents Value on Chicken Feed for the De Forest Feed § Seed Co., Galesburg, Illinois
9 A unique ten-minute radio broadcast is the principle method used by the De Forest Feed & Seed Co., Galesburg, 111., to promote the sale of feed and other products handled by the firm, according to an article in The Feed Bag, merchandising magazine of the feed industry.
The broadcasts now in their sixth year, are made over AVGIL. Heard five days a week, Monday through Friday from 12:05 to 12:15 P.M., the series catches the farmer just as he sits down to his mid-day meal. Current farm news, items of advice to feeders and farmers, and sales plugs for De Forest PRmE feeds are used on each broadcast. National and local farm news and information make up about 70 per cent of the program content, while the remainder is devoted to talks on feeds and feeding, and other tips of livestock and poultry problems, presented by D. D. De Forest.
9 Material is culled from farm papers, trade journals, newspapers, agricultural college bulletins and similar news sources. Market quotations on grain, livestock and feeds make up an important part of the program, and these are held until the last part of the broadcast on the theory that since farmers do not wish to miss the markets they listen to all the rest of the program. With this system, it's easier to give them the information aboiu De Forest feeds and their part in food production.
In addition to his own firm, Mr. De Forest frequently mentions other Galesburg business concerns, especially those whose business is more or less connected with his own. For instance, the makers
of VicrroRY grain bins, HansoiN Lumber Co., are frequently mentioned. When the government has any information about grain, feeds and other things of interest to farmers, Mr. De Forest always advises listeners to ''see your local feed dealer." In this way, the radio series helps other feed dealers as well as himself.
9 ^\'hile Mr. De Forest gives radio credit for being by far the biggest producer of sales, he uses newspaper space extensively, and advertises every day in the Galesburg newspapers.
D. D. De Forest broadcasts one of his friendly lO-minute radio chats from the WGIL studios. Radio helps bring the farmer to the DE FOREST feed plant at Galesburg, 111.
NOVEMBER, 1944
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