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What Price Hi Promotion;
High School Radio Series'Steps up Store Traffic for Nelsons by DOROTHY HANSON, director of radio activities
X June 24, 1944, the curtain fell on the final broadcast of the High School Post Exchange, and yours truly heaved a sigh of regret and relief. (The High School Post Exchange, in case you're interested, is Nelson's weekly radio salute over WJTN, Jamestown, N. Y., to the teen-age crowd.) Since then, we've had time to draw a deep breath, mop our perspiring brow, recapitulate events, and compute the results of our first year of intensive High School Shop promotion. Was it worth the effort? Do the results obtained really justify the expenditure?
• (Above) . . . Store owner M. R. Nelson got what he was after, namely, store traffic and sales, with emphasis on the High School Shop.
• (Right) . . . Final broadcast for the High School Post Exchange was followed by a luncheon for students with store owner, M. R . Nelson as host.
• (Left) . . . Mikestress Dorothy Hanson is known to the public as Nancy of Nelson's.
Let me quote W'cldon Nelson of the inm of Nelson's of Jamestown, and merchandise manager of Ready-to-\V^ear: "Our High School Shop, during the school year 1943-1944, was more successful than in any previotis year. 1 raffic has been heavy, and sales \()hime has subs t a n t i a 1 1 y i n ere a sed .
"1 he success of this past year's promotion has been largely due to the thorough and careful planning of our Director of Radio Activities, and the wholehearted cooperation of our newspaper advertising manager, plus the sales apjK'al of oiu stuclent sponsor, and the ia( t that oin Ready-to-\\'ear buyers supplied (he merchandise Miss Hi-Schooler wanted, nvhcn she wauled it."
Hut now we've ))niting tiial trite old {.lit hcloir llic proxcihial old horse! Let's begin at the l)eginning. In August ol last \eai we (ie( ided that something slionid be done to promote our excellent
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RADIO SHOWMANSHIP