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New Horizons for Grocers
by ELIZABETH J. ODAMES. home economist, WIBX, Utica, N. Y.
m To what extent will wartime grocery purchases influence the post-war housewife? Home economist Odames bases her opinions on interviews and personal contact with the average housewife, points the way for business expansion for the independent grocer. Presented here is a summary of her remarks at the War Food Conference of the N. Y. State Food Merchants' Assn. at Saratoga Springs.
TODAY'S housewife is as busy as the proverbial bee. I discovered that on my Household C/iats program over WIBX, Utica, N. Y., when I offered my listeners a valuable booklet on jam and jelly making, a booklet easily worth 25 cents, free with no strings attached. Listeners had only to write, asking for the booklet, but to my chagrin, very few letters or postcards came in. I tried something else. I asked my listeners to telephone me after the broadcast, giving me their names and addresses, if they wanted the booklet. They did! By the dozens! And tlic universal connnent from each was ili;ii while she wanted the l)()oklet she hadn't had the time to write. All aj) prcciated the opj:)ortiniity to telephone lor it.
Recipes have always been in great demand among housewives. All wonun aic interested in new dishes and how to pic paie them, and wartime shortages and substitutes have created an {xcii grealci demand. Because oi ihc war. hoinetnakers ha\c bctoiuc a( (|iiainlc(l wilh foods, and ^ood loods al thai, which
they never thought of or knew about in prewar days. Rationing and the numerous problems it poses has forced the American housewife to modernize her cooking. She has been introduced to new foods, new preparations and short cut methods. To what extent these changes will be permanent is indicated by the answers to selected cjuestions posed to average housewives, llie questions and answeis are presented here.
(1) Do you like dried or dehydrated soup? The answer, generally, was emphaticalh yes! It obviates the need for long hours over a hot stove to prepare homemade soup. I'he makers of dehydrated soups have created a product that is proving to be a real boon to housewives. And as an after the-war product, it will continue to occupy an impoitant place on the grocer's shelves.
(2) What foods, other than soups, xvoald you like to buy in the dry or dehydrated form? \\\v (msI pioclucts which (ame to mind were clehyclratecl eggs and powdcicd nnlk. I suggested their use in
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