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Fisheries
AROUND THE SOUND To those for whom the mood and flavor of Puget Sound is Shangri-La, Ivar Haghind is a hail fellow, wtII met. Each Sunday morning at 9:45 KIRO listeners in and around Seattle, Wash., go Around the Sound with this friendly Northwest troubador. Host is the Fisheries Supply Co.
Quarter-hour of ballads, ditties and salty stories of marine life is Hag
lund all the way through, is done in an unpretentious manner.
AIR FAX: First Broadcast: May 28, 1944.
Broadcast Schedule: Sunday, 9:45-10:00 A.M.
Preceded By: News.
Followed By: Church of the Air.
Sponsor: Fisheries Supply Co.
Station: KIRO, Seattle, Wash.
Power: 50,000 watts.
Population: 452,637.
COMMENT: For those who clamor for more programs with a truly regional flavor here is a step forward in the right direction.
Gasolines
MARCHING TO VICTORY While America's doHars go Mardiing to Victory, America's gasoline powers the attack. Yo remind K7BC, Austin, Tex., listeneis ol this fact, the Taylor Refining Co. took to the air with Marching to Victory, a 'K)-miiHUe sliow heard three times weekly on a staggered schedule to acliieve the widest possible audience coverage.
Highlight of (.K h l^roadcast is a Victory Vignette, a imc story taken Irom ASCAP scripts. Hody of the ])rogiam is recorded or transcribed imisic Iroin featured artists. Show closes with a patriotic appeal either geireral in nalurc or tieclirr with the (iciihal icxas locale. For ihc Ta^iok Ki I im.nc, (>>. opening and
closing credit lines carr\ the institutional burden.
air FAX: First Broadcast: August 16, 1943.
Broadcast Schedule: T, 7:00-7:30 P.M.; Th. 3:30
4:00 P.M.; S, 4:30-5:00 P.M.
Sponsor: Taylor Refining Co., Taylor, Tex.
Station: KTBC, Austin, Tex.
Power: 1,000 watts.
Population: 87,930.
COMMENT: When the family jalopy comes out of cold storage there's going to be a mad scramble between competitors after the motorists' dollars. Advertisers who lay the groundwork today Avill be that much ahead of the game.
Home Furnisliings
BETTY AND BOB Houses are just houses without people to live in them, and it is these self-same people who give any home character and personality. \V'\x\\ that in mind, the Carroll Furniture Co., Atlanta, Ga., put its best foot forward, selected Betty and Bob to represent it to WAGA listeners five times weekly.
Feminine listeners who hear the transcribed feature also see the furnishings which make a house a home. Main attraction for window shoppers is the Carroll revolving window which reveals three complete sets. Customers make their choice from among the five store floors and three warehouses of merchandise, with furniture shown in actual rooms against a natui^al background. Ccminrercial copy features the advantages of shoppirrg at Carroi^l's. Series was placed by store manager (aaig Topple.
air FAX: Available are 390 episodes.
Broadcast Schedule: Monday through Friday, 9:30
9:45 A.M.
Preceded By: News.
Followed By: Glamour Manor.
Sponsor: Carroll Furniture Co.
Station: WAGA, Atlanta, Ga.
Power: 5,000 watts.
Population: l,Jii,200.
Producer: NBC" Radio Recording.
COMMENT: I ic in here between program (onlcni ;ind ])r()duct achertised makes ioi a nniliecl approach. With a rcMlnrc ol this l\pe the advertiser gels
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RADIO SHOWMANSHIP