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SHOWMANVIEWS
News and views of current script and transcribed releases backed with showmantips. AH are available for local sponsorship.
Department Stares
PARENTS' MAGAZINE ON THE AIR For parents attempting to keep up with the de\elopment of their off-spring, Parents' Magazine now comes forth with tips on rearing children from crib to college. Information on every phase of child care and family home management is included in the transcribed radio series designed for department stores.
Names of department stores who take on sponsorship of the series are listed in each issue of Parents' Magazine, and they also receive the official seal for use in ads, window displays, etc. Counter cards for the store's own ads of merchandise "as featured in Parents' Magazine on the Air" are also a part of the promotion package. Also available: advance monthly Fashion Forecast, special promotions as released by various Parents' Magazine departments, leaflets for store distribution, newspaper ad mats and photographs of stars and guests.
All to the good is the fact that both in the magazine and on the air, Parents' promotes all store departments.
Featured on the series is Parents' Magazine editor, Clara Savage Littledale, as well as other departmental editors of the magazine. Special featines: Meet the Browns, presenting in dramatic form successful problem solutions submitted by the audience; Out of the Mouths of Babes, cute sayings of the youngest set, and practical articles on a wide range of subjects of child care dramatized from Parents' Magazine.
AIR FAX: Transcribed quarter-hour series is scheduled for weekly presentation. Producer: Frederic W. Ziv Co.
COMMENT: Since every department in any department store feels the influence
of mothers, series here represents a golden opportiniity full to the brim with possibilities.
Furriers
FURS ON PARADE While there is a shortage of, even a complete lack of some, ne\ertheless furs offer perhaps the only merchandise not restricted by priorities. Coupled \\ith that fact, greater consumer spending po^ver and scarcity of other conmiodities combine to make the fall season one of the biggest years in all history for furs.
Fiu' retailers after the business must first combat the obstacle of the high luxury tax on furs. With Furs on Parade designed to make the sponsor the fur headquarters of the community, the transcribed featine is a furrier's friend.
Exclusive to one store in a city, the series is adapted for use by department stores, specialty and fur shops.
Each episode of the dramatized series is divided into two parts, each running from three to three-and-a-half minutes. These are highlighted in a 15 minute program, interspersed with music taken from the station's transcription library. Sponsor gets three or more commercial mentions in each quarter-hour, and if desired, may point to fur authority \X^\ter J. Horvath as its own expert.
AIR FAX: Type: Transcription. Episodes: 26. Time Unit: 15 minutes. Producer: Kasper-Gordon, Inc.
COMMENT: Cost of research, scripts, talent and production would make it prohibitive for an individual fur retailer to develop a series of this kind.
NOVEMBER, 1944
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