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PUBLISHER
Don Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
Herbert Pettey Ralph Atlcss William Dolph Glenn Snyder Philip Lasky Roger Clipp C. T. Hagman J. Harold Ryan
New York
Chicago
Washington
Chicago
San Francisco
Philadelphia
Minneapolis
Washington
EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone: Geneva 9619. (Business, editorial and general office.)
WESTERN REPRESENTATIVE • Brand and Brand, 816 West Fifth Street, Los Angeles 13, Cal. Telephone: Michigan 1732. Edward Brand, Manager (Los Angeles Advertising Representative.)
EASTERN REPRESENTATIVE • Brand and Brand, 347 Madison Ave., New York 17, N. Y. Telephone: Murray Hill 4-0087. William R. Brand, Manager (New York Advertising Representative.!
HOLLYWOOD BRANCH • 1520 Crossroads of the World, Hollywood 28, Cal. Don Paul Nathanson, Manager.
FRANCHISE REPRESENTATIVE • 'Minnesota, Iowa, Nebraska, Kansas, North Dakota, South Dakota). Mort Mattaway Address correspondence to Editorial Office.
COPYRIGHT . 1944 by Showmanship Publications, publi^ihers of Radio
Showmanship.
COXTE^TS
DECEMBER, 1944
Vol. 5, No. 12
THERE'S MORE TO CONTESTS THAN MEETS THE EYE— Helen King, Radio Station WOR 400
DIVIDENDS FROM RADIO DOLLARS—
William S. Hedges, National Broadcasting Co 40.3
MAGAZINES PLAN FOR POST-WAR—
Richard H. Roffman, Hillman Periodicals, Inc 406
SERVICE FOR THREE—
Elizabeth Giles, Radio Station KTOK 408
LET THE STARS SHINE ON—
Personalities Promote Products 410
ON THE TELE-PRODUCTION LINES —
Rick Freers, Stage 8, Hollywood 412
FROM BIKES TO MIKES—
Bicycle Rodeo Over WFOY 414
IDEA FILE—
Local Programs Reviewed in RS in 1944 416
YEAR-END INDEX—
Programs Segregated by Specific Business 424
SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents.
CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be eflFective. Send old address with new.
DECEMBER, 1944
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