Radio showmanship (Jan-Dec 1944)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1944
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1944)
Leaf #:
000404
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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• (Right) . . . To celebrate one of WOR's birthday anniversaries, Bessie Beatty, WOR commentator, ran a cake-baking contest, cuts one here for sampling purposes. Entries went to Greater New York Hospital Ass'n. by HELEN KING, WOR here'$ More to Contests han Meets the Eye! ►► A formula for contest tie-ins with radio programs for the local and regional spofisor is presented here by the author of the book, Prize Contests, How to Win Them. ^S ;i iiiciliod ol icslino a product's and / % pio^iams lislc'iiiiig \;diK'. ladio jjrizc (oiiksis lia\c long btcn an acccplvd mode ol s|)onsoi and station j)roinoI ion. Xatnrally, llicic aic pros and (Ofis in I he (ontcsting field. Sonic advertisers ol))e( I to (oniesting on the grounds that they ate cither repetitions, or that the results do not justilv the expense involved. However, il properly arranged, and il the sponsor does not expect physical piool lor cadi dime inxested, I believe a contest (an l)c made to pa\ lor ilsell. # 11 7/ V (DC I hoc (()}it('sls^ Because ol (Citain ])ositi\c' \ allies. They hypo a program or a product. They reinforce a program, and often catch nen listeners. They help more the ifoods off the shelves of the local dealer. I'hey create n'X'd mil if run on an organized basis. rhe\ help to acquaint a purchaser nith a dealer. I'oi this (()mi)ination ol reasons a con 400 RADIO SHOWMANSHIP