Radio showmanship (Jan-Dec 1944)

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YEAR-END INDEX A quick index to what others have accompHshed through radio during the course of the year, as reported in RS. . AUTOMOBILES • JANUARY Sponsor: Art Frost, De Soto-Plymouth distributor. Station: KHJ, Los Angeles, Cal. Program: Remember with Floretta. Department: Airing the New, p. 23. MARCH Sponsor: Falls City Auto Exchange. Station: WPAT, Paterson, N. J. Program: Spot announcements. Department: Johnny on the Spot, p. 106. APRIL Sponsor: General Motors Corp. Station: WSAM, Saginaw, Mich., others. Program: Victory is Our Business. Department: Showmanship in Action, p. 135. JULY Sponsor: Aaron Heitin & Co. Mass. 244. Station: WTAG, Worcester, Program: Baseball Scores. Department: Showmanship in Action, p. SEPTEMBER Sponsor: Elson G. Sims Co. Station: WAOV, Vincennes, Ind. Program: News. Department: Airing the New, p. 310. • AUTOMOBILE SUPPLIES • MARCH Sponsor: Moore's of Ohio. Station: WHKC, Columbus, O. Program: News on the Hour. Department: Special article, p. 78. MAY Sponsor: Royal Tire Service, U. S. Rubber Co. Station: WIS, Columbia, S. C. Program: Put and Take. Department: Showmanship in Action, p. 172. NOVEMBER Sponsor: Oklahoma Tire 8C Supply Co. Station: KFH, Wichita, Ka., others. Progratn: News. Department: Special article, p. 378. . AVIATION • JANUARY Sponsor: Boeing Aircraft. Station: KOMO. Seattle, Wash. Program: Boeing Hour. Department: Airing the New, p. 24. MARCH Sponsor: United Air Lines. Station: KIRO, Seattle, Wash. Program: In Time to Come. Department: Airing the New, p. 91. APRIL Sponsor: Cessna Aircraft Co. Station: KFH, Wichita, Ka. Program: Strictly Personnel. Department: Special article, p. 128. JULY Sponsor: Curtiss-Wright Propellor Division, Beavet Pa. Station: KDK A, Pittsburgh, Pa. Program: Shopping Circle, others. Department: Airing the New, p. 238. • BAKERIES • FEBRUARY Sponsor: Bell Bakeries. Station: WAOV, Vincennes, Ind. Program: Sam Adams. Your Homefront Quartermaster. Department: Showmanship in Action, p. 67. APRIL Sponsor: Quality Bakers of America, Inc. Program: Sam Adams, Your Homefront Quartermaster. Department: Special article, p. 115. MAY Sponsor: Remar Baking Co. Station: KROW, Oakland, Cal.. others. Program: Calling All Women, others. Department: Special article, p. 152. Sponsor: Purity Bakeries Service Corp. Station: KSD, St. Louis, Mo. Program: St. Louis Heroes. Department: Airing the New, p. 166. Sponsor: American Bread Co. Station: WSIX, Nashville, Tenn. Program: Belle of the Southland. Department: Airing the New, p. 166. Sponsor: Purity Bread Co. Station: CJBC, Toronto, Ont. Program: Squareshooters. Department: Showmanship in Action, p. 172. Sponsor: Hi-Glass Baking Co. Station: WGBF, Evansville, Ind. Program: Korn Kobblers. Department: Proof o' the Pudding, p. 174. Sponsor: Braun Baking Co. Station: WWSW, Pittsburgh, Pa. Program: Know Your America. Department: Showmanviews, p. 176. JULY Sponsor: Colonial Biscuit Co. Program: Modern Romances. Department: Special article, p. 223. Sponsor: Consolidated Biscuit Co. Station: WIND, Chicago, 111. Program: Musical Scoreboard. Department: Airing the New, p. 238. Sponsor: Monroe Boston Strause. Station: WCBM, Baltimore, Md. Program: Musical Climax. Department: Airing the New, p. 239. Sponsor: Langendorf United Bakeries. Station: Pacific Coast Network. Program: A Song is Bom. Department: What the Program Did for Me, p. AUGUST Sponsor: Fisher Baking Co. Station: KDYL, Salt Lake City, Utah. Program: Musical Memories. Department: Special article, p. 262. SEPTEMBER Sponsor: W. E. Long Co. Department: Special article, p. 294. DECEMBER, 1944 • 421 •