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sponsor: Grennan Bakeries. Station: WCAE, Pittsburgh. Pa. Program: Victory Parade. Department: Airing the New. p. 3 10.
Sponsor: General Baking Co.
Station: WINN, Louisville, Ky.
Program: Bing Sings.
Department: Proof o' the Pudding, p. 320.
OCTOBER
Sponsor: Omar. Inc.. Omaha. Neb. Program: Adventures of Omar. Department: Special article, p. 3 38.
Sponsor: G. W. Opell Co. Station: WAOV, Vincennes, Ind. Program: Ann> Air Base Christmas Show. Department: Christmas Promotions, p. 347.
• BEVERAGES • JANUARY
Sponsor: Springfield Coca Cola Bottling Co. Station: WIZE. Springfield, O. Program: Soldier Salute. Department: Airing the New, p. 25.
FEBRUARY
Sponsor: American Brewing Co. Station: WWL, New Orleans, La. Program: What's Yours. Department: Airing the New, p. 5 7.
APRIL
Sponsor: Pirrone Wineries, Inc. Station: WPAT, Paterson, N. J. Program: Music a la Mood. Department: Airing the New, p. 130.
MAY
Sponsor: Pearl Brewery.
Station: WOAI, San Antonio, Tex.
Program: Pearl News.
Department: Special article, p. 158.
Sponsor: Atlas Brewing Co. Station: WBBM, Chicago, 111. Program: This Is the Underground. Department: Airing the New, p. 167.
AUGUST
Sponsor: Atlas Brewing Co. Station: WENR, Chicago, III. Program: Clem Lane. Department: Airing the New, p. 271.
Sponsor: Centlivre Brewing Corp.
Station: WOWO, Fort Wayne, Ind., others.
Program: Lazy Listenin'.
Department: Airing the New, p. 271.
Sponsor: Royal Crown Cola Co.
Program: Dan Dunn Secret Operative No. 48.
Department: What the Program Did for Me, p. 280.
SEPTEMBER
Sponsor: Atlantic Brewing Co. Station: WMAQ. Chicago, 111. Program: Just for Fun. Department: Airing the New, p. 3 10.
Sponsor: Schoenhof en-Edelweiss Co. Station: WMAQ. Chicago, III. Program : One for the Book. Department: Airing the New, p. 3 11.
Sponsor: Regal Amber Brewing Co. Station: KPO, San Francisco, Cal. Program: Light and Mellow. Department: Proof o' the Pudding, p. 390.
.^PRIL
. CANDIES •
Sponsor: Christopher Candy Co. Station: KNX. Los Angeles. Cal. Program: Spot announcements. Department: Special article, p. 118.
JULY
Sponsor: Ass'n of Mfgs. of Confectionery
Chocolate.
Station: WOR. New York City.
Program: Dr. Eddy's Food and Home Forum.
Department: Special article, p. 224.
SEPTEMBER
Sponsor: Charms Candy Co. Station: WCAP, Asbury Park, N. J. Program: Concert Hall. Department: Airing the New, p. 311.
OCTOBER
Sponsor: National Candy Co., St. Louis. Mo. Program: Spot announcements. Department: Special article, p. 3 36.
• DAIRY PRODUCTS • JANUARY
Sponsor: Greenfield (Mass.) Dairy. Station: WHAIT. Greenfield. Mass. Program: Spice Box. Department: Airing the New, p. 25.
MARCH
Sponsor: Fairmont Creamery Co.
Station: KORN. Fremont. Neb.
Program: We're Having a Baby.
Department: What the Program Did for Me, p. 105.
JULY
Sponsor: Tip Top Creamery. Station: WAOV, Vincennes, Ind. Program: Betty and Bob. Department: Airing the New, p. 239.
AUGUST
Sponsor: Concordia Creamery, Concordia, Ka. Station: KSAL, Salina, Ka. Program: Home Service Hour. Department: Airing the New, p. 272.
SEPTEMBER
Sponsor: Eskay Dair> Co.
Station: WGL, Fort Wayne. Ind.
Program: Eskay News.
Department: Showmanship in Action, p. 3 16.
Sponsor: Silver Springs Dair> .
Station: KSAL, Salina, Ka.
Program: Commimity News.
Department: Proof o' the Pudding, p. 320.
NOVEMBER
Sponsor: Tillamook County Creamery Ass'n. Station: KFI, others. Program: Tillamook Kitchen. Department: Special article, p. 36*).
NOVEMBER
Sponsor: Atlas Prager Brewing Co. Station: WIND, Chicago, III., others. Program: Jobs for G.I. Joe, others. Department: Special article, p. 365.
Sponsor: Old Hickory Ale.
Station: WCJOU. Montgomery, Ala.
Program: Want Ads.
Department: Ailing the New, p. 384.
Sp€>ns<n: Brewing C^orp. of America. Station: WGR, Buffalo, N. Y. Program: Something to Sing About. Deparlmetit: Airing the New, p. 384.
• DEPARTMENT STORES • FANUARY
Sponsor: San Francisco, Cal., retailers. Stations: KROW, KSFO, KJBS, KQW, KFRC. Deparlmetit: Special article, p. 14.
Sponsor: May Co. Sialutn: KOA, Denver, Col. Program: Heroes of the U. S. Navy. Department: Airing the New, p. 25.
Sponsor: Gimbe! Brothers.
Station: WIP, Philadelphia. Pa.
Program: Songs for Heroes.
Department: Showmanship in Action, p. 28.
RADIO SHOWMANSHIP