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FEBRUARY
Sponsor: M. O'Neil Co. Station: WADC. Akron. O. Program: Audition Shows. Department: Special article, p. "5 1.
Sponsor: Lowenstein's. Station: WMPS, Memphis, Tenn. Program: Let's Learn Spanish. Department: Special article, p. 54.
Sponsor: May Co. Station: KOA, Denver, Col. Program: May Company Presents. Department: Airing the New, p. 57.
Sponsor: McCallum's. Station: WHYN. Holyoke, Mass. Program: Musical Moments. Department: Airing the New, p. 58.
Sponsor: McAuslan 8C Wakelin. Station: WHYN, Holyoke, Mass. Program: Easter Day Parade. Department: Special Promotion, p. 69.
Sponsor: C. R. Anthony Stores. Station: KRGV, Weslaco, Tex. Program: Good Neighbor Talks. Department: Special Promotion, p. 69.
MARCH
Sponsor: Loveman's. '
Station: WLAC, Nashville, Tenn. Program: Memories of the Old South. Department: Airing the New, p. 91.
Sponsor: Sears, Roebuck & Co. Station: KMO, Tacoma, Wash. Program: Headlines in the News. Department: Airing the New, p. 92.
Sponsor: A. Polsky Co.
Station: WAKR, Akron, O.
Program: Junior Town Meeting of the Air.
Department: Showmanship in Action, p. 98.
Sponsor: Berger's.
Station: WIBX, Utica, N. Y.
Program: Throw a Dart.
Department: Proof o' the Pudding, p. 102.
Sponsor: Pizitz.
Station: WAPL Birmingham, Ala.
Program: News of the World.
Department: What the Program Did for Me, p. 105.
APRIL
Sponsor: Robert Simpson Co., Ltd. Station: CFRB, Toronto, Ont. Program: What's the Answer? Department: Special article, p. 124.
Sponsor: McCurdy's of Rochester. Station: WHEC, Rochester, N. Y. Program: McCurdy's Journal of the Air. Department: Airing the New, p. 131.
Sponsor: Sears, Roebuck 8C Co.
Station: KIRO, Seattle, Wash.
Program: Variety in the News.
Department: Showmanship in Action, p. 136.
MAY
Sponsor: R. H. Macy 8C Co., Inc.
Station: WOR, New York City.
Program: Answer Man.
Department: Airing the New, p. 168. •
Sponsor: Falk Mercantile Co. Station: KIDO, Boise, Idaho. Program: Falk's Pioneer Parade. Department: Airing the New, p. 168.
Sponsor: Filene's, Boston, Mass., others. Program: Calling All Girls. Department: Showmanviews, p. 177.
Sponsor: C. C. Anderson's. Station: KIDO, Boise, Idaho. Program: Spot announcements. Department: Johnny on the Spot, p. 178.
JULY
Sponsor: Brown-Dunkin Co. Station: KTUL, Tulsa, Okla.
Program: Glenn Hardman Entertains, others. Department: Special article, p. 226.
Sponsor: The Emporium.
Station: WMIN, St. Paul. Minn.
Program: Star Spangled Action.
Department: Showmanship in Action, p. 244.
Sponsor: Steiger's.
Station: WHYN, Holyoke, Mass.
Program: Snow White.
Department: Special Promotion, p. 247.
AUGUST
Sponsor: Crews-Beggs Dry Goods Co. Station: KGHF, Pueblo, Col. Program: News. Department: Special article, p. 266.
Sponsor: Sears, Roebuck & Co. Station: WMAQ, Chicago, III. Program: Town and Farm. Department: Airing the New, p. 272.
Sponsor: Rich's, Inc. Station: WGST, Atlanta, Ga. Program: Basement Boys. Department: Airing the New, p. 273.
Sponsor: The Hub. Station: WJJD, Chicago, 111. Program: Kid Commentator. Departtfient: Airing the New, p. 274.
Sponsor: Marshall Field 8C Co. Station: WBKB, Chicago, 111. Program: Don McNeill's Supper Club. Department: Tele-Casts, p. 281.
SEPTEMBER
Sponsor: Lion Store. Station: WTOL, Toledo, O. Program: Mystery Chef, others. Department: Special article, p. 297.
Sponsor: Hochschild, Kohn 8C Co., Baltimore, Md. Department: Special article, p. 302.
Sponsor. Army 8C Navy Department Store. Station: CHAB, Moose Jaw, Sask. Program: Golden Memories. Department: Special article, p. 306.
Sponsor: J. F. Hink 8C Son, Berkeley, Cal.
Station: KROW, San Francisco-Oakland, Cal., KRE,
Berkeley, Cal.
Program: Berkeleyana.
Department: Airing the New, p. 311.
Sponsor: Froug's.
Station: KTUL, Tulsa, Okla.
Program: Aventures of Pinocchio.
Department: Showmanship in Action, p. 316.
OCTOBER
Sponsor: Varied.
Station: Varied.
Program: Santa Claus programs.
Department: Special article, p. 344.
Sponsor: Yarings.
Station: KNOW, Austin, Tex.
Program: Shopping with Sue.
Department: Christmas Promotions, p. 348.
Sponsor: Lit Brothers.
Station: WFIL, Philadelphia, Pa.
Program: Junior Music Hall.
Department: Showmanship in Action, p. 353.
Sponsor: Sears, Roebuck 8C Co. (Retail). Station: WFIL. Philadelphia, Pa. Program: Sears Crosstown Quiz. Department: Showmanship in Action, p. 35 3.
Sponsor: Sears, Roebuck & Co.
Program: Spot announcements for Christmas.
Department: Johnny on the Spot, p. 356.
Sponsor: The Emporium.
Station: WMIN. St. Paul, Minn.
Program: Spot announcements for Christmas.
Department: Johnny on the Spot. p. 357.
NOVEMBER
Sponsor: Nelson's.
Station: WJTN, Jamestown, N. Y.
DECEMBER, 1944
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