Radio showmanship (Jan-Dec 1944)

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FEBRUARY Sponsor: M. O'Neil Co. Station: WADC. Akron. O. Program: Audition Shows. Department: Special article, p. "5 1. Sponsor: Lowenstein's. Station: WMPS, Memphis, Tenn. Program: Let's Learn Spanish. Department: Special article, p. 54. Sponsor: May Co. Station: KOA, Denver, Col. Program: May Company Presents. Department: Airing the New, p. 57. Sponsor: McCallum's. Station: WHYN. Holyoke, Mass. Program: Musical Moments. Department: Airing the New, p. 58. Sponsor: McAuslan 8C Wakelin. Station: WHYN, Holyoke, Mass. Program: Easter Day Parade. Department: Special Promotion, p. 69. Sponsor: C. R. Anthony Stores. Station: KRGV, Weslaco, Tex. Program: Good Neighbor Talks. Department: Special Promotion, p. 69. MARCH Sponsor: Loveman's. ' Station: WLAC, Nashville, Tenn. Program: Memories of the Old South. Department: Airing the New, p. 91. Sponsor: Sears, Roebuck & Co. Station: KMO, Tacoma, Wash. Program: Headlines in the News. Department: Airing the New, p. 92. Sponsor: A. Polsky Co. Station: WAKR, Akron, O. Program: Junior Town Meeting of the Air. Department: Showmanship in Action, p. 98. Sponsor: Berger's. Station: WIBX, Utica, N. Y. Program: Throw a Dart. Department: Proof o' the Pudding, p. 102. Sponsor: Pizitz. Station: WAPL Birmingham, Ala. Program: News of the World. Department: What the Program Did for Me, p. 105. APRIL Sponsor: Robert Simpson Co., Ltd. Station: CFRB, Toronto, Ont. Program: What's the Answer? Department: Special article, p. 124. Sponsor: McCurdy's of Rochester. Station: WHEC, Rochester, N. Y. Program: McCurdy's Journal of the Air. Department: Airing the New, p. 131. Sponsor: Sears, Roebuck 8C Co. Station: KIRO, Seattle, Wash. Program: Variety in the News. Department: Showmanship in Action, p. 136. MAY Sponsor: R. H. Macy 8C Co., Inc. Station: WOR, New York City. Program: Answer Man. Department: Airing the New, p. 168. • Sponsor: Falk Mercantile Co. Station: KIDO, Boise, Idaho. Program: Falk's Pioneer Parade. Department: Airing the New, p. 168. Sponsor: Filene's, Boston, Mass., others. Program: Calling All Girls. Department: Showmanviews, p. 177. Sponsor: C. C. Anderson's. Station: KIDO, Boise, Idaho. Program: Spot announcements. Department: Johnny on the Spot, p. 178. JULY Sponsor: Brown-Dunkin Co. Station: KTUL, Tulsa, Okla. Program: Glenn Hardman Entertains, others. Department: Special article, p. 226. Sponsor: The Emporium. Station: WMIN, St. Paul. Minn. Program: Star Spangled Action. Department: Showmanship in Action, p. 244. Sponsor: Steiger's. Station: WHYN, Holyoke, Mass. Program: Snow White. Department: Special Promotion, p. 247. AUGUST Sponsor: Crews-Beggs Dry Goods Co. Station: KGHF, Pueblo, Col. Program: News. Department: Special article, p. 266. Sponsor: Sears, Roebuck & Co. Station: WMAQ, Chicago, III. Program: Town and Farm. Department: Airing the New, p. 272. Sponsor: Rich's, Inc. Station: WGST, Atlanta, Ga. Program: Basement Boys. Department: Airing the New, p. 273. Sponsor: The Hub. Station: WJJD, Chicago, 111. Program: Kid Commentator. Departtfient: Airing the New, p. 274. Sponsor: Marshall Field 8C Co. Station: WBKB, Chicago, 111. Program: Don McNeill's Supper Club. Department: Tele-Casts, p. 281. SEPTEMBER Sponsor: Lion Store. Station: WTOL, Toledo, O. Program: Mystery Chef, others. Department: Special article, p. 297. Sponsor: Hochschild, Kohn 8C Co., Baltimore, Md. Department: Special article, p. 302. Sponsor. Army 8C Navy Department Store. Station: CHAB, Moose Jaw, Sask. Program: Golden Memories. Department: Special article, p. 306. Sponsor: J. F. Hink 8C Son, Berkeley, Cal. Station: KROW, San Francisco-Oakland, Cal., KRE, Berkeley, Cal. Program: Berkeleyana. Department: Airing the New, p. 311. Sponsor: Froug's. Station: KTUL, Tulsa, Okla. Program: Aventures of Pinocchio. Department: Showmanship in Action, p. 316. OCTOBER Sponsor: Varied. Station: Varied. Program: Santa Claus programs. Department: Special article, p. 344. Sponsor: Yarings. Station: KNOW, Austin, Tex. Program: Shopping with Sue. Department: Christmas Promotions, p. 348. Sponsor: Lit Brothers. Station: WFIL, Philadelphia, Pa. Program: Junior Music Hall. Department: Showmanship in Action, p. 353. Sponsor: Sears, Roebuck 8C Co. (Retail). Station: WFIL. Philadelphia, Pa. Program: Sears Crosstown Quiz. Department: Showmanship in Action, p. 35 3. Sponsor: Sears, Roebuck & Co. Program: Spot announcements for Christmas. Department: Johnny on the Spot, p. 356. Sponsor: The Emporium. Station: WMIN. St. Paul, Minn. Program: Spot announcements for Christmas. Department: Johnny on the Spot. p. 357. NOVEMBER Sponsor: Nelson's. Station: WJTN, Jamestown, N. Y. DECEMBER, 1944 • 423 •