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Program: High School Post Exchange. Department: Special article, p. 380. Program: Parents Magazine on the Air. Department: Showmanviews, p. 393.
• DRUG PRODUCTS • JANUARY
Sponsor: Vicks.
Station: KTHS, Hot Springs, Ark.
Program: Vicks News.
Department: Showmanship in Action, p. 28.
Sponsor: Wait-Cahill Co.
Station: WLS, Chicago, 111.
Program: Jenny Lou and Her Buddies.
Department: Proof o' the Pudding, p. 30.
FEBRUARY
Sponsor: Vicks.
Station: KHJ. Los Angeles. Cal. Program: Faces and Places in the News. Department: Airing the New, p. 58.
Sponsor: Grove Laboratories, Inc. Station: KGW, Portland, Ore. Program: Your Home Town News. Department: Airing the New, p. 58.
Sponsor: Wm. W. Lee, Inc., Watervliet. N. Y, Station: WSNY, Schenectady, N. Y. Program : Week in Review. Department: Showmanship in Action, p. 67.
MARCH
Sponsor: Consolidated Drug Trade. Station: KTHS, Hot Springs, Ark. Program: Dixie Mountaineers. Department: Proof o' the Pudding, p. 102.
APRIL
Sponsor: Kolar Bak and Peruna. Station: WLAC, Nashville, Tenn. Program: Daybreak in the Barnyard. Department: Proof o' the Pudding, p. 141.
JULY
Sponsor: Peruna Tonic.
Station: KCMO, Kansas City, Mo.
Program: Uncle Ezra's Morning Edition of the
News.
Department: Airing the New, p. 240.
SEPTEMBER
Sponsor: Starkist Co., San Antonio, Tex. Program: Name the Tune Contest. Department: Special article, p. 304.
NOVEMBER
Sponsor: Wildroot Hair Tonic. Station: WOAI, San Antonio, Tex.
Program: Landers News Department: Airing the New, p.
384.
• DRUG STORES •
JANUARY
Sponsor: Hamilton Rexall Drug Store. Station: KFBB, Great Falls, Mont. Program: Target for Tonight. Department: Showmanship in Action, p.
FEBRUARY
Sponsor: Pantaze Drug Stores. Station: WHBQ, Memphis, Tenn. Program: Pantaze News. Department: Special article, p. 5 2.
MARCH
Sponsor: Katz Drug Co. Station: KMBC, Kansas City, Mo., others Program: Spot announcements. Department: Special article, p. 84.
S ponsor: I^.ikota Drug Co. Station: KOVC;, Valley City, N. D. Program: Sailor's Swing Symphony. Department: Airing the New. p. 92.
AUGUST
Sponsor: Stincway Drug Stores. Station: WIND, Chicago, III.
29.
Program: Symphonic Hour. Department: Special article, p. 258.
• FARM SUPPLIES • JANUARY
Sponsor: Hiawatha Gin Co.
Station: WCBI, Columbus, Miss.
Program: Election Returns.
Department: Proof o' the Pudding, p. 30.
AUGUST
Sponsor: Central Co-Operative Ass'n. Station: WDGY, Minneapolis, Minn. Program: Market Reports. Department: Proof o' the Pudding, p. 282.
SEPTEMBER
Sponsor: Washington Co-Operative Egg dC Poultr>
Ass'n.
Station: KGDM, Stockton, Cal., others.
Program: Look at the News.
Department: Airing the New, p. 312.
NOVEMBER
Sponsor: De Forest Feed 8C Seed Co. Station: WGIL, Galesburg, 111. Program: Feed Facts. Department: Special article, p. 379.
• FINANCE • JANUARY
Sponsor: Industrial Federal Savings & Loan Ass'n. Station: KOA, Denver, Col. Program: Future Unlimited. Department: Airing the New, p. 26.
Sponsor: Central Bank of Oakland. Station: KROW, San Francisco-Oakland, Cal. Program: Anniversary Program. Department: Special Promotion, p. 34.
MARCH
Sponsor: National Bank of Washington. Station: KMO, Tacoma, Wash. Program: Five O'clock Final. Department: Proof o' the Pudding, p. 102.
APRIL
Sponsor: Morris Plan Co. of Rhode Island. Station: WEAN, Providence, R. I. Program: Memory Song Man. Department: Airing the New, p. 131.
Sponsor: Burlington Savings Bank. Station: WCAX. Burlington, Vt. Program: Annual Address. Department: Special Promotion, p. 140.
Sponsor: Bankers Trust Co. Station: KRNT, Des Moines, la. Program: Spot announcements. Department: Johnn> on the Spot, p. 142.
MAY
Sponsor: Greater Louisville First Federal Savings &i
Loan Ass'n.
Program: Varied.
Department: Special article, p. 150.
Sponsor: Central National Bank of Cleveland.
Program: Spot announcements.
Department: What the Program Did for Me, p. 178.
AUGUST
Sponsor: First National Bank 8C Trust Co. Station: WKZO, Kalama/oo, Mich. Program: What's It Like. Department: Airing the New, p. 274.
Sponsor: Citizens National Bank.
Station: KNX, Hollywood, Cal.
Program: Citizens Forimi.
Department: What the Program Did for Me, p. 280.
NOVEMBER
Sponsor: State National Bank. Station: KTSM, El Paso, Tex. Program: We'll Find Out. Department: Airing the New, p. J85.
• 424 •
RADIO SHOWMANSHIP