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Program: Down the Ways. Department: Airing the New. p. 62.
MARCH
Sponsor: Broadwa> Coal 8C Ice Co.
Station: WMPS, Memphis. Tenn.
Program: Something to Talk About.
Department: Airing the New, p. 92. APRIL
Sponsor: Forest Lawn Memorial Park Ass'n.
Station: KECA. Los Angeles, Cal.
Program: Memories in Melody.
Department: Airing the New, p. 130.
Sponsor: Bryant Sc Stratton Commercial School.
Station: WCOP. Boston, Mass.
Program: Know Your Country.
Department: Showmanship in Action, p. 138.
Sponsor: Airline Insulating Co.
Station: ^'MPS. Memphis. Tenn.
Program: Let's Have a Laugh.
Department: Showmanship in Action, p. 135.
Sponsor: Progressive Optical Co. Station: KPRO, Riverside, Cal. Program: Beyond Tomorrow. Department: Airing the New, p. 134.
MAY
Sponsor: Jack Wehner, Realtor. Station: KOA, Denver. Col., others. Program: Spot announcements and news. Department: Special article, p. 156.
JULY
Sponsor: Duncan Recreation Co. Station: WAOV. Vincennes. Ind. Program : Baseball Returns. Department: Airing the New, p. 238.
SEPTEMBER
Sponsor: Howards Cleaners. Station: WNBC, Hartford. Conn. Program: Racing Resume. Department: Proof o' the Pudding, p.
320.
Sponsor: Kalatnazoo Stove 8C Furnace Co. Station: WKZO. Kalamazoo. Mich. Program: Football. Department: Airing the New, p. 313.
OCTOBER
Sponsor: Johnstown (Pa.) Chamber of Commerce.
Station: WJAC. Johnstown, Pa.
Program: Santa Claus.
Department: Christmas Promotions, p. 347.
DECEMBER
Sponsor: Hillman Periodicals, Inc. Station: WNEW, New York City, others. Program: Crime Quiz, others. Department: Special article, p. 406.
• NEWSPAPERS • FEBRUARY
Sponsor: Evening Star. Station: WMAL. Washington. D. C. Program : Spot announcements. Department: Johnny on the Spot, p. 68.
MARCH
Sponsor: V^ancouver Daily Province. Station: CKWX, Vancouver, B. C. Program: Mr. Good Evening. Department: Airing the New, p. 96.
Sponsor: Pittsburgh Post-Gazette. Station: WWSW, Pittsburgh, Pa. Program: War Workers Victory Varieties. Department: Showmanship in Action, p. 100.
APRIL
S ponsoT : Daily Bulletin. Station: WHIO, Dayton. O. Program: Daily Bulletin Show. Department: Airing the New, p. 13 3.
Sponsor: Intermountain Jewish News. Station: KOA, Denver, Col.
Program: Message of Unit> .
Department: Showmanship in Action, p. 137.
AUGUST
Sponsor: Davton Journal-Herald. Station: WING. Dayton, O. Program: ^'elcome Wagon. Department: Airing the New. p. 274.
. PHOTOGRAPHERS • APRIL
Sponsor: Lyle & Gaston Snapshot Service. Station: WAG A. Atlanta. Ga. Program: Snapshot Ensemble. Department: Airing the New. p. 134.
Sponsor: Voldeng.
Station: CKBI, Prince Albert, Sask,
Program: Juke Box Serenade.
Department: Showmanship in Action, p. 138.
AUGUST
Sponsor: Olan Mills Studios. Station: WDOD, Chattanooga, Tenn. Program: Portrait of America. Department: Airing the New. p. 276.
Sponsor: White Photo Studios.
Station: WWDC. Washington. D. C.
Program: Blessed Eventer.
Department: Showmanship in Action, p. 278.
SEPTEMBER
Sponsor: Bachrach Studios.
Station: WCAU. Philadelphia. Pa.
Program: Ask 'Washington.
Department: Showmanship in Action, p. 518.
Sponsor: Nicholas Johnston.
Station: KSFO, KGO, San Francisco, Cal.
Program: In Focus.
Department: Proof o' the Pudding, p. 321.
• PUBLIC UTILITIES • JANUARY
Sponsor: Niagara-Hudson Power Co. Station: WGR, Buffalo. N. Y. Program: Modern Kitchen. Department: Proof o' the Pudding, p. 3 1.
MARCH
Sponsor: Nashville Power &. Light Co. Station: WLAC, Nashville, Tenn. Program: Old Dirt Dobber. Department: Special article, p. 86.
• RESTAURANTS • JANUARY
Sponsor: Tiny Heller's Restaurant.
Station: KROW, San Francisco-Oakland. Cal.
Program: Scoreboard.
Department: Proof o' the Pudding, p. 32.
APRIL
Sponsor: Club Co-Ed. Station: WHIO. Dayton. O. Program: You'd Better be Right. Department: Showmanship in Action, p. 1 J8.
MAY
Sponsor: Gulp's Cafeteria. Station: WHIO, Dayton. O. Program: Newspaper of the Air.
Department: Airing the Neu, p. 171.
AUGUST
Sponsor: Hunt's, Ltd. Station: CJBC, Toronto, Ont. Program : Scanning the Shows. Department: Airing the New, p. 277.
SbPTFMHFR
Spfnisor: Demarais Rest.iiirdnt.
Station: WHEB, Portsmouth. N. H.
Program: Letter from Bill.
Department: Proof o' the Pudding, p. i22.
42b
RADIO SHOWMANSHIP