Radio showmanship (Jan-Dec 1946)

Record Details:

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^^^Hf ' ^>^B ~^^^^^^^^^^^^^H ^V Jrfl ■ ^^' ^^^^^H ^^^^^^^ o ^^^^^B ^■i^ ^E ^^^^^1^^^ ^^^H 1 ■ip * ^Jjli ^^m -''^^^^^^^^^^^^1 ^^^^^^Vj 1 1 1 • Hymns of All Churches choir heard regularly over the ABC and NBC networks. Director is Fred Jacky. Narrator is Franklyn MacCormack, whose readings of familiar poetry have been a feature of the program for many years. Robert Bay Mellott setting of The Lord's Prayer. Assembling the hymns to be sung was comparatively easy work for the choir, which for 12 years has built and maintained what is probably the largest hymn repertoire in the country. As its millions of listeners have known, the choir presents precisely what its name implies: the favorite sacred songs of all faiths, chosen by public request. An analysis of the increased mail received on the program indicates that it is as eagerly listened to by soldiers in the South Pacific, as by lonely, troubled civilians waiting at home. WELCOME INTERLUDE In addition to the beautifully sung hymns, this program brings listeners brief and inspiring bits of poetry, some of which has been composed by listeners; many of these poems, too, are repeated by popular request. They are read by Franklyn MacCormack, who also acts as narrator for the program. loDAY the 12 year popularity of this inspirational program is reaching an alltime high, as more and more listeners tune in the Hymns of All Churches program for a welcome interlude of peace and contentment. The Hymns program has been under the uninterrupted sponsorship of General Mills, Inc., Minneapolis, Minn., for the past 12 years. Products featured include Cheerios, Kix, Softasilk Cake Flour and Gold Medal Kitchen-Tested Flour. Dancer-Fitzgerald-Sample, Inc. handles the program, which is broadcast Mondays through Thursdays from Chicago. JANUARY, 1 946 • 11 •