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On to Civvy Street
Rehabilitation Progran) for Veterans Basis for Public Service Featured Sponsored Weekly by G. W. Robinson Co,, Hamilton, Ont
ADVISORY EHABILITATION
SERVICE
For All Veterans
Office Fourth Floor
ADVICE
OH ALL
PROBLEMS
• PERSONAL
• WARDROBE
• HOME
• HOUSING
• OCCUPATION
• CREDIT
• EDUCATION
AR "BACK-TO-CIWY. STREET" FRIDAYS 8 to 8.30 p.m. C K. 0. C.
EVERY Friday evening at 8:00 P.M. the G. W. Robinson Co., Ltd., one of Hamilton's most aggressive merchandising department stores, comes on the air from CKOC, Hamilton, Ont., with the program On to Civvy Street. The half-hour, designed to aid the veteran in his or her rehabilitation, features an interview with a returned man in need of a job, an interview with restablishment authorities (i.e., D.V.A., Government Employment Bureau), and an interview with a serviceman or woman.
Hamilton btisinessmen are requested to give the guy or gal a chance. Each week the firm who has employed one of the job-seekers from the previous program is saluted on the show.
W^hen the serviceman or woman is interviewed, the questions and answers necessary to ease their mind on points of discharge are gone o\ er with a broadcast board. This board usually consists of one member of the Armed Forces Personnel Division and a member from the D.V.A.
Also included in the script are per
tinent questions which have been asked by mail, or which are considered of outstanding importance following the week's interviews in Robinson's store.
The air show is not the only phase of this rehabilitation service. A separate department in Robinson's, headed by sales promotion director, Denise Mitchell, answers all cjuestions of returned or returning personnel. It will also steer them to the local Department of Veterans' Affairs or to other agencies that can give the veteran full information on his questions.
The show is a natural from the merchandising point of view. It is not a pretence to get rettirned vets to btiy at Robinson's. The service is given the boys generously and authoritatively. The show is scrutinized for accuracy, effectiveness and authenticity. The store interviews are characterized by courtesy, kindness and understanding. It is effective. Aiding returned, and new residents of Hamilton, the service points the way to current and future Robinson interests. For Robinson's has a range of merchandise and services to appeal to the veteran or to his family.
The program itself stemmed from the desire of Harold A. Smith, president of the G. W. Robinson Company, to put before the returning serviceman or woman a well publicized story of the rehabilitation program. An ex-serviceman himself (R.C.A.F.) Mr. Smith saw the need for aid, and the possibilities for Robinson's. He, Denise Mitchell and the CKOC production department decided that On to Civvy Street was the best way to do the job. And it is doing the job: for Hamilton service personnel and for the G. \V. Robinson Co.
JANUARY, 1 946
• 17 •