Radio showmanship (Jan-Dec 1946)

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Mti JHL ' jm ^^^ WB. ■ »T ^n^.a 1 ^ 1 ^f * ^-^^Bl |[ Ar^ l« ' 'I J rsmmm, 1 >.,j" S,^. N ^S^ }^.^' ■^:'^&',.:i -,-, ■**»* \^^wm^^B ^titliltflifi^-' 1 • Two birthdays called for two parties. To commemorate radio's twenty-fifth anniversary, its own fourth birthday, KPRO, Riverside-San Bernardino, Calif., held open house. Here radio bigwigs take a curtain bow for the benefit of a jam-packed house. "4 SBOWMANSCOOPS RADIO SHOWMANSHIP welcomes unusual photographs of merchandising stunts used by businessmen to promote listener interest in their radio programs. WHAT NOW? • Servicemen get some down-to-earth advice from William Van Emburgh, WESTON BISCUIT CO. executive, on the Start Your Own Business feature broadcast over WPAT, Paterson, N. J. Mikestress Adelc Hunt emcees the service feature. RADIO SHOWMANSHIP