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SHOWMANVIEWS
Briefly noted here are new releases in the field of syndicated features. For a complete listing of syndicated features, refer to the RADIO SHOWBOOK.
Detective Stories
ADVENTURES BY MORSE With the headHnes of the nation's press high-lighting dramatic stories of conquest, radio programs with adventure as their theme are today finding an increasing number of listeners. Such shows as Suspense, The Green Hornet and Night Editor, to list but a few, steadily build audiences.
In Adventures by Morse listeners are taken into a world of action and adventure in a new radio serial which revolves around the central character of colorful Captain Friday.
Adventures by Morse is built by a top radio name, Carlton E. Morse, popular serial writer responsible for the real life drama, One Man's Family, and the radio thriller / Love a Mystery.
The show features an excellent cast, with top names in radio and from the motion picture world.
Phis value: strong merchandising support. Press stories, suggested spot announcements, photos, mats, and mailing pieces are all a part of the promotion and publicity kit.
Series is available in units of 13 halfhour programs for release once a week. Prior to transcribing, scripts for all programs were submitted to the continuity acceptance departments of all four transcontinental networks. Format is made up of a series of stories alternately ten and three episodes in length. Ten-episode stories are aimed for psychological murder-mystery adventure. Three episode stanzas are devoted to fast action.
AIRFAX: Type: E.T. Episodes: 52.
Producer: Carlton E. Morse Productions.
COMMENT: It isn't every day that the local or regional sponsor has a crack at a show definitely big-time in writing,
prodution, direction and casting. This timely show keyed to current listening trends is a radio natural, a quality radio program that's bound to build an enthusiastic, regular listening response.
Music
MUSICAL ROMANCE Who doesn't love a couple of kids in love? What's true in real life is equally true in the realm of broadcast entertainment. In Musical Romance two lovable youngsters, very much in love, sing love songs of today and yesterday. Series has now been transcribed for five-miniue serialized shows, five times a week, is available for local and regional sponsorship. Program is now being aired in over 60 cities.
Comments BarnettSc Weiss, Jewelers, Salt Lake City, Utah: "We hear many favorable comments from customers and friends." From Goldman & Walter, Advertising, Albany, N. Y., came this remark: Dick and Jeannie has proved to be an outstanding production with excellent results. We have used the show to sell merchandise, as well as for promotions, and, not to say the least, for its value as an institution builder." Comments from some of the many General Stores Service, Inc. using the series indicate good results, according to A. M. Coplan, Baltimore, Md.
AIRFAX: Network quality production, with top-talent is to the credit of this series. Phyllis Creore and Ray Williams are cast as Dick end Jeannie. Margaret Sangster scripted the show. Organist: Henry Sylvern. Barry Drew announces. Producer: Harry Jacobs Productions.
COMMENT: When an advertiser takes on a transcribed series, the pioneering has been done, the trial and error procedure accomplished.
JA N U ARY, 1 946
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