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Kidd
ing
bales Along
Plenty of Merchandising and Promotion for Children's Amateur Show Build Good Will and Sales for 2 Cooperative /Kd[)ertisers
Earl Henton conducts a pre-broadcast audition.
AS ihc hands on the clock in Sliulio i A oi WEBC, Duluth, Minn., point to 9:30 A.M. any Saturday morning, every chair in the place is occupied by youngsters ranging in age from 3 to about 14 and ilieir parents. By 9:45, all the youthliil j>erloniiers lor the day's jjrograni have been selected and the show is ready vo go on the air. Though I lie stiich'o a heady seems filled to capad'iy, iliere are still 45 miniUes before I lie engineer Hashes the signal, and boys and girls are still crowding into ihc siiKh'o. They sit along the stage and ( \cn on the door, and the overllow has lo waldi (lie l)r()adcast (liroiigii (he glass.
11 ilic loicgoiiig seems to iii(li(alc ihal I he W'lJU: Kiddie Kayjinuil is a ncxci miss cxcni loi ilic Noiiniici liciural ion
(and their parents, too) in and around Diduth, the deduction is completely accurate. Both as an attraction for studio audiences and as a listening audience builder, the Kiddie Kariiix>al has done an ouislanding job lor the station and the sjjonsors.
For an advertiser who wants to interest the housewife in his product, a program featuring children of the commuity offers many advantages. The yotuigsters, those eager to j)erlorm and those who wish only lo watch the proceedings, not only bring the sponsor's name into the home bv talking about the program, but also stimulate adult inteiest !)) havNig paicnis and friends come to the studio and uiging them to listen at home.
Siaitcd as a hall hour sustaining pro
48
RADIO SHOWMANSHIP