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PUBLISHER
Don Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
Ralph Atloss Philip Lasky Roger Clipp C. T. Hagman J. Harold Ryan Harry Burke
Chicago
San Francisco
Philadelphia
Minneapolis
Washington
Omaha
EDITORIAL OFFICE • 1004 Marquette, Minneapolis 2, Minn. Telephone BRidgeport 0181 Marie Ford, Manoger. (Business, editorial and general office.)
COPYRIGHT . 1946 by Showmanship Publications, publishers of Radio Showmanship.
CONTEXTS
MARCH, 1946
Vol. 7, No. 3
GREETINGS TO ADVERTISERS—
Judge Justin Miller, Nat'l Ass'n of Broadcasters 77
PRODUCT DEMONSTRATION IN TELEVISION—
Gladys Kamer, Reiss Adv. Agcy 78
MOUNTIES GET THEIR LISTENERS—
Horace Brown 80
FRIENDLY DOES IT WITH RADIO—
Evelyn Heronymous, Friendly Finance Corp 82
WITH BENEFIT TO HEALTH—
Robert Selby, Smith, Bull & McCreery 84
HI-CLASS DOESN'T LOAF ON JOB—
Hi-Class Baking Co., Evansville, Ind 85
LYON VAN MOVES ON AIR—
Henry M. Burgeson, Lyon Van & Storage Co 86
TWO IN ONE TELEVISION—
Karl Knipe, Anderson, Davis & Platte, Inc 87
YOUTH TAKES A BOW—
Federal Department Stores, Detroit, Mich 88
NO RULE OF THUMB—
Fin Hollinger, KDB, Santa Barbara, Calif 89
TELEVISION IN THE PRESENT TENSE—
Fran Harris, Ruthrauff & Ryan Adv 90
KANSAS CLASSROOM 91
SHOWMANSCOOPS— Pictorial Review 92
AIRING THE NEW— New Program Ideas 93
CLAIMS TO FAME— Station Highlights 97
SHOWMANSHIP IN ACTION— Merchandising Angles 98
STATION SERVICE— In Public Interest 100
PROOF O' THE PUDDING— Results from Radio 102
SHOW-MANUFACTURE— New Products 104
WHAT THE PROGRAM DID FOR ME—
Tips from Businessmen 105
SHOWMANTIPS— Programs Briefly Noted 106
SUBSCRIPTION RATES: United States and possessions, $2.50 one year; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new.
MARCH, 1946
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