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IVlounties Always
Get Their Listener;
Dramatized Children's Series with Educational Angle Sponsored by the Walter M. iowney Co. Performs Public Service in Canada
by HORACE BROWN
''Riding on horseback across our vast Western Prairies . . .
''Mushing by dog-sled through our frozen Arctic Northland . . .
"Speeding with patrol-boats along our far-flung coastal waters . . .
"Flying in 'planes along the skyways of our great Dominion . . .
"Ever on the alert to keep law and order and maintain the right . . . the Men in Scarlet . . . the Mountiesr
THUS have over 300 episodes of the transcribed series of Men in Scarlet l^egun for their sponsor, the AValter M. LovvNEY Company of Canada, makers of fine chocolate bars for over 50 years. Canadian chikhen from coast-tocoast, for tlie third year in succession, feather around their loudspeakers two days a week to hear the thrilling transcribed adventures of their laNorite heroes, the men in scarlet and gold, the world-famous Mounties. 1 hey also listen lor the Lovvney's Youiiiy Caiuidd Cluh, their personal part oi the program, and hear Honor Awards given to Canadian children for outstancling bravery, work in safety promotion, or other examples of good ( itizenship.
Canadian (hildicn have learned mam ilnngs iroiii Men in Siarlct about ihcii
Advocate of clean living and sportsmanship is Harry E. "Red" Foster, director of LOWNEY'S Young Canada Club. Here he practices what he preaches.
Mounties. 1 hey know from this radio series, based on acttial deeds of the Motmties, that the sinest way to make a Mountic see scarlet is to infer that the motto of the Force is "They always iji^cl their man.'' Ihis Hollywood-fostered notion has been blasted by Men in Scarlet, which has spread the word via radio that the Mounties' motto is in reality a noble one: "Maintain the Riirht." They know, too, that the Moiuued do little of their work nowadays fiom horseback; that ► lanes, niotorc V( les. and automobiles
j)lanes, niotorcyc les,
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RADIO SHOWMANSHIP