Radio showmanship (Jan-Dec 1946)

AIRING THE NEW New radio programs worth reading about. No result figures as yet. Autamobile Dealers VETERANS OF VICTORY 1 housands of veterans are finding that getting into civvies isn't all that its cracked up to be. For many of them, the problem of getting a job is a stone-wall that they alone can't move. In Tulsa, Okla., Tom P. McDerMOTT, Inc., took off its coat, got down to work on the thorny problem. What Tom P. McDermoti, Inc., offers over KTUL is Veterans of Victory, a public service feature designed to find jobs and business opportunities for returning veterans. A sequel to KTUL's G. /. Bill of Rights Cavalcade, the quarter-hour is aired every Thursday night. Feather in the McDermott cap: sponsor has held the same time on KTUL for the past two years. Each series of broadcasts has been devoted to public service. Interviews with four discharged veterans are featured on each program, thus giving each a chance to present his own story. A two-minute break at the program's mid-point permits business or civic leaders to present the case for employment prospects. Only commercial mention: sponsor identification at the beginning and end of each program. KTUL invites prospective employers to contact job-seeking veterans through the station. Applications for veterans who want to participate in the series are secured through the Veteran's Referral Center, other government agencies in the Fulsa area. AIRFAX: Gregg Chancellor, KTUL vet of World War II, handles the interviews. First Broadcast: January 11, 1946. Broadcast Schedule: Thursday evening, quarterhour. Sponsor: Tom P. McDermott, Inc. Station: KTUL, Tulsa, Okla. Power: 5,000 watts. Population: 147,961. COMMENT: Sponsored or iiiisponsoi ed, a program presented in tiie public welfare is still public service. Advertisers are showing an increasing interest in oflerings of this nature. From the standpoint of their institutional \ahic, they're liaicl (o beat. Beverages OUTDOORS IN LOUISIANA For all sports enthusiasts, radio-active Jackson Bri:wiNG Co., brings another sporting program to the air over VV^DSU, New Orleans, La. With a shot-by-shot account of hunting conditions or a fiy-by-fly account of fishing activities, Outdoors in Louisiana keeps listeners on the alert every Thursday evening from 9:30 to 9:45. Emcee on the program is Paul Kalman, veteran sportsman and veteran of European action. Tied-up with the program is a weekly newspaper column of the same name. Assisting Kalman is WDSU announcer. Gay Batson. Main item of each program is the news of where, when and what to hunt. Also included, when needed, is a public service bulletin on hunting accident possibilities. Presented with actual examples, appeals are made to know what you're handling and doing. What the sportsman wants to know is also answered. AIRFAX: Purple Heart wearer Kalman collects facts for his script on weekly jaunts. Staff announcer Batson reads special sporting commercials written to tiein with the chatter. First Broadcast: October 18, 1945. Broadcast Schedule: Thursday, 9:30-9:45 P.M. Preceded By: Musical Hour. Followed By: Make Mine Music. Sponsor: Jackson Brewing Co. Station: WDSU, New Orleans, La. Power: 5,000 watts. Population: 458,762. Agency: Anfenger Advertising Agency. COMMENT: Mobile a program of this kind may have a relatively limited audience, that audience is a loyal one. In the case of the sponsor here, it's a concentrated audience of first rate prospects. MARCH, 1946 • 93 •