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Station i Power:
KROW, San Francisco-Oakland, Calif. 1,000 watts.
COMMENT: If listeners can be certain ol entertainment that is pleasing and a commercial approach that is inoffensive on a consistent schedule, the sponsor in the long run will be identified as a friendly person with whom to do business.
Department Stores
qMq
A DATE WITH MUSIC In Fort Worth, Tex., Everybody's Department Store offers something for everybody in its radio bill-of-fare. Six days a week, Everybody's presents a record show of interest to the general public. On Sunday, these same listeners make A Date With Music, with Everybody's as host on the KFJZ series.
Top-flight network artists in a musical pot pourrie of all-time hit tunes present musical offerings to suit the listening preferences of Sunday at-homers. AVith Allyn Edwards as emcee, and \Villiam Stoess as director, the transcribed program features such name stars as vocalist, Phil Brito; pianist, Sammy Liner and organist, Doc AVhipple.
AIRFAX: There are 130 quarter-hour episodes. Broadcast Schedule: Sunday, 7:00-7:15 P.M. Preceded By: News. Followed By: Music.
Sponsor: Everybody's Department Store. Station: KFJZ, Fort Worth, Tex. Power: 5,000 watts. Population: 350,000. Producer: Charles Michelson.
COMMENT: Because women make such a large percentage of family purchases, most retailers direct their sales guns at feminine daytime listeners. AV'ith the addition of a Sunday show to a week-day schedule, merchants have a splendid opportunity to reach the all-family group in an institutional way.
Whatever the business, there may be a program, revieived in this issue that's adapted to it.
Finance
LIFE OR DEATH A few years ag(j a popular magazine jabbed the public into consciousness of the need for safety on the highways with a feature, And Sudden Death. But public memory is short in such matters and the accident toll continues to mount from year to year. It takes sustained effort to make progress in the interest of public safety.
In Omaha, Nebr., radio is leading just such a crusade. Sponsored by W^estern Securities Co. as a public service. Life or Death dramatizes accidents in the home, industry and on the highway. Local personalities, talent and production are featured on the series.
W'ritten and produced by Palmer Brink, radio director of the Baker Agency, Life or Death has the support of the Omaha Police and Fire departments, the Safety Council and all other agencies concerned with public safety. Brief talks by civic leaders directly concerned with the various safetv problems round out the show.
AIRFAX: First Broadcast: January 13, 1946. Broadcast Schedule: Sunday, 1:45-2:00 P.M. Sponsor: Western Securities Co. Station: KBON, Omaha, Nebr. Power: 250 watts. Population: 280,610. Agency: Baker Adv. Agcy.
COMMENT: Radio is a particularly effecti\ e mediimr for a campaign of this type, and the advertiser who supports such a project is performing an invaluable public service.
Grocery Stares
MARKET REPORTER Truth in advertising is fact, not fiction, with the Great Eastern Stop and Shop AEarkets. ^V^hat Great Eastern gives to ^\TAT, Paterson, N. J., listeners is a daily market report on the best buys of the day. Special items on sale each day are highlighted on the five-minute feature. If certain items are off-size, not up to scratch in
MARCH, 1946
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