Radio showmanship (Jan-Dec 1946)

Sustaining CUCKOO CLOCK HOUSE AVhilc the housing shortage may be acute in the United States, there is one phice in Canada ^vhere there's always room ior all. Enhance to this haven costs but one radio. 1 he best time for children 8 to K^ to see the landlord is between 7:00 and 7:30 P.M., Saturdays, over CJBC, Toronto, Can., for that is when The Cuckoo Clock House is open to all. Youngsters are taken on tours throtigh the mythical house, picking up both education and entertainment on the jaunt. Guide is Wib Perry, ably assisted by Matilda, the cuckoo who perches on his shoidder. Each room has a name which speaks for itself: the Green Room for nature, the Work Room for easy-to-make articles, the News Room for current events, the Hobby Room, the Music Room, the Magic Room and many others. Even the closet has personality for that is where Uncle Egbert lives, and Uncle Egbert and the Corny Closet are the humor and fiui of TJie Cuckoo Clock House. In the middle of the program listeners are piloted into the Story Room for a dramatization about a boy or girl who has become famous for some heroic deed. AIRFAX: There are still rooms that have not been explored, and every once in awhile there are guest interviews. First Broadcast: September 22, 1945. Broadcast Schedule: Saturday, 7:00-7:30 P.M. Preceded By: Serenade to Saturday. Followed By: Jimmy Edmondson Show. Station: CJBC, Toronto, Canada. Power: 5,000. Population: 656,930. COMMENT: Here's additional evidence that radio fare for the small fry may be both educational and entertaining. It's the type of spade work that needs to be done in the development of more constructive types of programs for children. For complete information about an authoritative transcribed series of interest to mothers of young children, write Frederic Damrau, M.D. (See p. 101 for details.) CLAIMS TO FAME To help create greater understanding of radio's contribution to community life, this series will highlight the development of stations who subscribe to RADIO SHOWMANSHIP for their advertisers in various parts of the country. SALUTE TO KBIZ KBIZ, Ottumwa, la., is the only station in 16 Iowa counties and three Missouri counties. Advantaged with a 1240 kilocycle spot and a conductivity area that is one of the best in the United States, KBIZ covers a 19-county area. KBIZ's policy is to reach the largest number of listeners with the best possible programs. It is now heard by more people every day than any other local radio station in Iowa. KBIZ advertisers come not only from Ottumwa, but also from a score of other Iowa and Missouri towns. KBIZ has been under new management for nearly two years. This new management put the emphasis on programs. The first two changes were an 18-hour day and affiliation with the Mutual Broadcasting System. Programs for the KBIZ territory were tailored: farm programs, weather reports, local sports broadcasts, local newscasts, public service programs. Remote programs are made from the other counties which KBIZ serves. Listener surveys show that in the morning KBIZ leads every other station that can be heard in its area. At noon, KBIZ has two-thirds of the listeners. In the afternoon it is a close second. In the evening, with half the families in the area listening to the radio, KBIZ is a favorite. KBIZ studio facilities: Studio A seats 100 people; the news room houses two United Press machines; a huge library holds more than 5,000 transcriptions, recordings and sound effects; the engineering department has excellent remote broadcasting and recording equipment. MARCH, 1946 • 97 •