Radio showmanship (Jan-Dec 1946)

PUBLISHER Don Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD ilph At lass Chicago lilip Lasky San Francisco iger Clipp Philadelphia T. Hagman Minneapolis Harold Ryan Toledo :rry Burke Omaha )ITORIAL OFFICE • 1004 Marquette, 'Minneapolis 2, Minn. Telephone ' BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.) )PYR1GHT • 1946 by Showmanship Publications, publishers of Radio Showmanship. CONTEXTS APRIL, 194G Vol. 7, No. 4 BLOCK'S MAKE-UP BOX— Wm. H. Block Co. Makes Cosmetic History 113 AD-VICE TO DEPARTMENT STORES— i\inxson I. Bevens, KGHF, Pueblo, Colo 114 A PLUG FOR PLUG-UGLIES— Leo Boulette, Leo Boulette Adv. Agcy., Three Rivers, Mich.. .116 BEKINS KEEPS ON THE MOVE— Brooks Adv. Agcy., Los Angeles, Calif 118 ADVERTISERS' ROLL OF HONOR— 5-25 Year Records for 70 Sponsors 120 SHOW MANSCOOPS— Pictorial Review 122 COMMERCIALS A LA TELEVISION— Reprinted from "Television Show Business" by Judy Dupuy..l2i SALES IN OUR TIME— Belk-Gallant Dept. Stores, La Grange, Ga 127 TALK O' THE TOWN— Wilfred E. Lingren 128 LOOKING AHEAD TOGETHER— Charles A. Storke, KTMS, Santa Barbara, Calif 130 AIRING THE NEW— New Program Ideas 131 SHOWMANSHIP IN ACTION— Merchandising Angles 137 PROOF OF THE PUDDING— Results from Radio 138 JOHNNY ON THE SPOT— Spot Announcements 139 SHOWMANVIEWS — Syndicated Availabilities 140 STATION SERVICE — In the Public Interest 141 SHOWMANTIPS— Programs Briefly Noted 142 SUBSCRIPTION RATES: United States and possessions, $2.50 one year ; Canada, $3.00. Single copies — 25 cents. Canada — 30 cents. CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be efifective. Send old address with new. APRIL, 1 946 • 111 •