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• The miners of America strike for a 60-hour week and §2.00 a day . . . Mark Twain goes bankrupt . . . Alexander Graham Bell forgets to look under the bed and a President dies . . . Thomas Edis<jn predicts the end of medical schools . . . The United States threatens to fortify the Canadian border as war with England looms . . .
• Herbert Hoover accepts a post in the new Harding cabinet . . . The Moon touring car sells for $2975 . . . Mary Pickford and Douglas Fairbanks return from their honeymoon in Europe . . . General Foch marches into the Ruhr as Germany fails to pay reparations . . . American economists predict the end of Bolshevism in 6 monthsl
Those are headlines from radio's
most fascinating five-minute
daily program . . .
YESTERDAY'S HEADLINES"
• "Yesterday's Headlines" is now one year old. It has been heard by 30,000,000 listeners over 32 stations including the DON LEE Network.
O It's a "live" script. Your announcer reads it. Your commercials can be spotted where you wish . . . and it's exclusive in your market.
"YESTERDAY'S HEADLINES" is priced at ^1.50 per script per broadcast. You can buy it one day or seven.
WRITE FOR SAMPLE COPIES
There's no obligation.
Addison F. Busch
1101 Walbridge BIdg. Buffalo 2, N. Y.
CLAIMS TO FAME
To help create greater understanding of radio's contribution to community life, this series will highlight the development of stations who subscribe to RADIO SHOWMANSHIP for their advertisers in various parts of the country.
On May 1, 1922, a few people were hearing a small voice. A voice by means , of five watts of power. Today that void has risen to 5,000 watts, and CKOC, Ham ilton, Ontario, has risen with it. j
That hrst transmitter and equipnuiu was designed and btiilt by CROC's chic I engineer, L.es Horton. Les is still wiih CKOC!
The face of the studio set-up has tmcU t gone a great change, and in Novembei 1940, a complete broadcast station was opened. With inodihcations, it is the present set-up, but future plans call for an even greater extension of studio broadcast facilities to go hand-in-hand with increased power, soon to be in use.
A program highlight, the Good Deea Radio Club is now in its thirteenth yeai of continuous weekly broadcasting, anc boasts over 100,000 members in the ini mediate area alone. Webb's Seeds, spon soring Dick, the Aiuoteur Gardener anc Hirst's Songs Our Soldiers Sing hav( contributed greatly to the audience growth of CKOC.
Since promotion and merchandising became a part of the broadcast picture the staff likes to look back to 1942 whei CKOC took Variety and Billboai a\\ards lor Wartime Service, Bond Sell ing and other Avar promotional aclivitiej
CKOC is n()^v working on tlie new 5,00' watt MaKoni tiansmitter; the engineei ing clepaiinu'nt on the technical piol Icms, the production department on th new phases of piogrannning, and th sales and promotion departments on th new market, the greater audience and th lu w saUs and merchandising picture.
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RADIO SHOWMANSH lA|,