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e Move
\tern States, Bekins Van § Storage Co. cord of 10 Years on Pacific Coast Nets
Music Hall's behind-the-scenes movie stories, is chief announcer for the Hollywood ABC staff.
Basil (Buzz) Adlant, conductor of the Hollywood Music Hall orchestra, was signed by ABC after five years with Horace Heidt's orchestra.
Richard Wallace, baritone singing star of the 30-minute program, successfully fulfills his desire to present classical and popular music together, with good taste.
Bekins Van & Storage Company's own success story is as glamorous as many to be revealed on Hollywood Music Hall programs. It began in Los Angeles in 1895, when the first Bekins Van & Storage depository was opened.
Martin Bekins, the founder, and his courageous young wife came West from Iowa with a revolutionary new idea, covered moving vans. These were to prove the first of many progressive steps that have marked the growth of Bekins Van Sc Storage Company.
For the first few years, long distance moving was confined to such trips as the one between Los Angeles and San Diego, requiring five days for the horse drawn vans to make the journey. In 1898, Bekins chartered its first railroad pool-car for the shipment of household goods East.
The new era in transportation ushered in by the automobile was swiftly realized by the founder of the Bekins Company who established another precedent in the moving and storage industry with the introduction in 1906 of the first gasoline powered moving van seen in the West. That side-winder model was the fore
runner of the powerful Bekins Vanlincrs in service today for nation-wide moving. The original Vanliner has gone through many transitions, and looks to another in the near future when magnesium alloy, the new lightweight metal of great tensile strength may be used in construction.
Looking ahead, Bekins is developing Airvan service to supplement Vanliner and pool-car moving. When conditions permit, Bekins Van Sc Storage Company's long distance moving service will again be world-wide.
Throughout the war, Bekins served the government, the military forces and the home front, handling an unprecedented volume of business. Bekins Vanliners were busy for w^eks helping transfer the belongings of the Japanese from the west coast to evacuation centers. The present acute housing shortage in western cities where war industries were concentrated, has created such a demand for household goods storage that Bekins is erecting additional furniture storage depositories as rapidly as possible.
The president of Bekins Van & Storage Company, Milo W. Bekins, son of the founder, has guided its destinies since 1918.
In addition to Hollywood Music Hall on the ABC network, Bekins Van & Storage Company is continuing its fourth year as sponsor of the Harry W. Flannery News Analysis, heard Monday, Wednesday and Fridav on the Pacific Coast network of CBS, 5:30 to 5:45 P.M.
Brooks Advertising Agency, Los Angeles, Calif., handles this account.
APRIL, 1946
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