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In this list of advertisers who hove used broadcast advertising over a period of years which ranges from five to 25 years, 57% have been on the air for ten years or longer. What's more, 58% are using the same program with which they made their radio debut. Of this group, 37% sponsor news programs; 24% service features; 20% music; 12% juvenile programs and 7% use miscellaneous program types. With 20 business fields represented, department stores represent 15% of the total group. Bakeries run a close second with a 14% rating. Memo to stations: send us your nominations for future editions of the Honor Roll.
Shapiro Cut Rate Drug WMFG, Hibbing, Minn News 1935
Central Illinois Light Co. WMBD, Peoria, III. Town Crier 1935
Standard Brewing Co WGAR, Cleveland, O. Column of the Air 1935
Hi-Class Baking Co. WGBF-WEOA, Evansville, Ind. Varied 1936
Tillamook County Creamery
Ass'n., Tillamook, Ore. Varied Varied 1936
Levis Music Stores WHEC, Rochester, N. Y. Spot Announcements 1936
Pay'n Save Super Market KGIR, Butte, Mont. Varied 1936
Robbins Fashion Centre,
Women's Wear WDNC, Durham, N. C. Varied 1936
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Sponsor Station Program — Starting Date
Sid's Furniture Mart WPAR, Parkersburg, W. Va. Farm & Home Hour 1937
Central Co-Operative Ass'n WDGY, Minneapolis, Minn. Market Reports 1937
Chicago & Northwestern R.R. WMAQ, Chicago, lU. 400 Hour 1937
Fowler Bros., Furniture Store WNOX, Knoxville, Tenn. News 1937
Columbia Brewing Co. KSD, St. Louis, Mo. Julie O'Neil & Co. 1937
Abbotts Dairies WFIL, Philadelphia, Pa. Varied 1937
Rainbo Bread Co. KOA, Denver, Colo. Varied 1937 Remar Baking Co., Oakland,
Calif. Varied Varied 1938
Pearl Brewery, San Antonio, Tex. . Varied News 1938
De Forest Feed & Seed Co. WGIL, Galesburg, 111. Farm News 1938
Fort Pitt Brewing Co. KDKA, Pittsburgh, Pa. Tap Time 1938
P. J. Nee Furniture Co.,
Washington, D.C. Varied Varied 1938
Frankenberger's, Men's Wear WCHS, Charleston, W. Va. Sport Page of the Air 1939
Albertson's Food Centers KIDO, Boise, Idaho Varied 1939 Jackson Brewing Co., New
Orleans, La Varied Varied 1939
Golden Dawn Foods WPIC, Sharon, Pa News 1939
Westchester Lighting Co. 8C
Yonkers Light & Power Co. WFAS, White Plains, N. Y. Your Program 1939
Lovelace Grocery & Market KFJZ, Fort Worth, Tex. Varied 1939
Sears, Roebuck & Co. WMC, Memphis, Tenn. Young America Sings 1939
Early Bird Hatchery WOC, Davenport, la. Music 1939
Cohen Drug Stores . WCHS, Charleston, W. Va. Varied 1940 Foster's Hardware & Sporting
Goods Co. . : WCAR, Pontiac, Mich. Fishin' in Michigan 1940
Cunningham's Drug Stores,
Detroit, Mich. Varied News 1940
Pollard's Department Store WLAW, Lawrence, Mass. Varied 1940
Saiter Morgan Co., Hardware WAOV, Vincennes, Ind. News 1940
Campbell-Sell Baking Co. KOA, Denver, Colo. News for Women 1940
Calmenson's, Men's Wear KWLM, Willmar, Minn. News 1941
Stineway Drug Stores WIND, Chicago, lU. Music 1941
Grennan Bakeries WGR, Buffalo, N. Y. Musical Clock 1941
Co-Ops of N.W. Iowa KVFD, Fort Dodge, la. News 1941
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