We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
c
ommercials a la Television
With Four Basic Types of Television Commercials, Video Has Unlimited Possibilities as an Effective Advertising Medium
As an advertising medium, television i offers unlimited possibilities. It can appeal to the eye and to the ear, and it has the added factor of movement. The home television receiver becomes a living display window for a sponsor's product.
There are four basic types of television commercials:
1 . The radio type.
The commercial is spotted before and after a program, with perhaps a middle commercial.
2. The billboard or poster type.
The name of the sponsor or the product is worked into the show without direct product or name selling.
3. The entertainment commercial.
In this advertising form, the sales points of the sponsor's product are turned into entertainment, or the entertainment is furnished with special comedy or musical material which sells the product.
4. The demonstration type or informative commercial.
This includes the "how to" type of program as well as style and food shows.
lin Ri: are, naturally, variations and combinations of these four types but thus far all television commercials presented by W'RGB 111 into one of these Four classifications.
Imagine being able to show consiuners in their homes the thirst-queiuhing satisfaction ol Royal Crown Cola and the iiTipoi laiHc of a nn'nute by a Hamh.ton
Material presented here is a digest of Chapter 24 in a new hook on television written by Judy Dupuy. A handbook of television programming and production, based on five years of operation of General Electric's Television Station, WRGB, Schenectady, N. Y., Television Shoiv Business has the facts that future television producers are going to want to know about this new entertainment, advertising and educational medium.
Written in two parts, the book includes complete information on production and telecasting, as icell as presenting technical data on the engineering side. Thoroughly practical in every respect, the book opens up the tremendous opportunities ivithi}i reach of the local television station. Text is ivell ilhistrated with excellent pictures.
For those interested in the practical aspects of this neiv medium, Judy Dupuy has ivritten a dozvn-toearth book based on fact rather than theory.
Reprinted from Television Show Busitu^ss by Judy Dupuy. Copyright 1945 by Cefunai Electric Compa}iy.
waidi on a luuse's wrist as she takes the j)ulse of a patient. I hese typical conuner(ials telecast by W^RGB, Schenectady, \. \ .. are but two of a list (49) of experiniciual livlrio; advertisements tried by
24 •
RADIO SHOWMANSHIP