We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
AIRING
THE NEW
New radio programs worth reading about. No result figures as yet.
Beverages
JAM SESSION In New Orleans, La., the birthplace ot jazz music, there's still music to be heard, and at 6:45 P.M. it's know as fax Jam Session. Sponsored by the Jackson Brewing Co., the quarterhour program aired over WDSU is a World Audi-Flex feature.
An extremely popular show, the sponsor reports that fax Jam Session draws down an amazing amount of fan mail, much of it from G.I.'s. Program has been renewed three times since the date of the first broadcast.
Feattired on the show are musicians who have made and are making history in the real jazz nuisic that is the music of America. With 25 bands represented in the series, it combines the greatest jazzmen from every section of the country.
AIRFAX: First Broadcast: February 19, 1945.
Broadcast Schedule: Monday through Saturday, 6:45
7:00 P.M.
Preceded By: Watch the World Go By.
Followed By: Newspaper of the Air.
Sponsor: Jackson Brewing Co.
Station: WDSU, New Orleans, La.
Power: 5,000 watts.
Population: 458,762.
Agency: Anfenger Adv. Agcy.
Producer: World Broadcasting Co.
COMMENT: Ihere's a strong trend toward programming recorded shows. Without question, programming of the type developed in this series contributes immeasurably to the effectiveness of a broadcast campaign. Flexibility of this feature makes it extremely adaptable to the needs of almost anv advertiser.
f AP R I L, 19 46
Dairy Prurliii:ts
MOTHER'S HEALTH CLASS Molluis litd down wilh small diildK n may find their lives pretty full, but busy as they are, ihe lasks that are part and parcel of daily routine don't keep the waistline down. 1 o help such women win their fight in the battle of the bulge, the Vai.i i v Farm Dairy jjresents its Mother's llmhl, Class o\er WFW, St. Louis, Mo.
Aired three times weekly at 9: 15 A.M., members of the Mother's Health .Class have an opportiuiity to exercise for health. Exercises with piano accompaniment are conducted by Walter Eberhardt, physical director of St. Louis L'niversity.
Merchandising tie-in: Valley Farm offers an exercise chart.
Three 40-second commercials are directed to women. Presented in an easy, natural style, they extoll the merits of Valley Farm products and service.
Previous radio activities of Valley Farm were limited to spot announcements. Very pleased with results from Mother's Health Class is Valley Farm executive Joseph Winkler. Evidence that he means it: 90 per cent of the Valley Farm advertising budget goes to radio. Only other Valley Farm advertising is an ad in weekly neighborhood papers.
AIRFAX: First Broadcast: September 24, 1945. Broadcast Schedule: M-W-F, 9:15-9:30 A.M. sponsor: Valley Farm Dairy. Station: WEW, St. Louis, Mo.
COMMENT: Programs which perform a service for the listening public are naturals for service enterprises. In the last analysis, the opportunities for local service represent the one field where the local and regional advertiser has the field to himself without competition from national advertisers.
131