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as The Dominion Air Theatre, the Sunday show now offers iwo quarter hours ol contrasting dramatic entertainment; first, a complete play in miniature in Five Star Theatre, followed by a tensely dramatic quarter-hour We, the Jury.
Dominion l^elieves in backing the program with cooperative store-wide publicity and promotion. Full sheet cards and other media are used to keep the program an Ottawa Street feature from CKOC.
AIRFAX: First Broadcast: November, 1941. Broadcast Schedule: Sundays, 4:30-5:00 P.M. Preceded By: White Rose Spotlight Revue. Followed By: Piano Ramblings (C. J. Wilson Hosiery ) .
Sponsor: Dominion Clothing Store. Station: CKOC, Hamilton, Ont. Power: 1,000 watts (going to 5,000 watts). Population: 180,000.
COMMENT: When all other factors are right, the advertiser who sticks to his guns over a period of time will find that radio pays out in the terms of sales, good will and house promotion.
Manufacturers
THE VOICE OF WASHINGTON An entirely new type of news broadcasts is what the GiNERAL Electric Co. brings to Washington, D.C., listeners in The Voice of Washington. A factual, unbiased presentation of the latest news by an unnamed newscaster, the feature is offered without commentary or opinion.
Designed to appeal to the mass audience comprising the potential market for General Electric products, The Voice of Washington is broadcast twice daily, Monday through Sattirday. Commercials are of an institutional nature, with topics discussed varied; e.g.: the contribution ol oxygen tents by General Electric to the war effort.
Thousands of dollars worth of promotion and merchandising in all advertising media back-stop the radio series. Notable response to the program includes honorable mention in Congress by Representative Pehr G. Holmes, commending station and sponsor for unique public service rendered.
AIRFAX: As news director of The Voice of Washington and of the WOL news bureau, Colonel Albert
"The
DOCTOR
on the
AIR"
^ Program spots, interviews '^ 5 and 15 nninute features * Live or transcribed
FREDERIC DAMRAU. M.D.
247 PARK AVE.. NEW YORK. N. Y. WIckersham 2-3638
L. Warner and his staff personally cover the Washington news centers. For 21 years Colonel Warner has figured in the Washington scene, first as director of the New York Herald Tribune bureau, later as director of the CBS Washington news staff. First Broadcast: September 3, 1945.
Broadcast Schedule: Monday through Saturday, 8:008:15 A.M.; 11:00-11:15 P.M. Sponsor: General Electric Co. Station: WOL, Washington, D.C. Power: 1,000 watts. Population: 1,686,851.
COMMENT: More than ever before, news must be tailored to fit the immediate interests ol the area in which it is broadcast. To maintain the listenership records established by wartime interest in the news, such broadcasts must explore the previously neglected local angle.
Sustaining
YOUNG IDEA The young in heart also have Young Ideas and to let the rest of the world in on the plans, aims and objectives of the younger generation, KPRC, Houston, Tex., airs a weekly quarter-hour program. Presented in cooperation with
APRIL, 1946
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