Radio showmanship (Jan-Dec 1946)

SHOWMANIIPS New program ideas briefly noted. Milling CAPITOLA NEWS REPORTER People make news and people like news. The day of the scrapbook is fading and it's a nice sensation when one's name is beamed by voice. In Atlanta, Ga., it's the voice of Dick Warner in a I'i-minute newscast. Monday through Friday, over WGST, that keeps them posted. Capitola News Reporter covers a wide field of news, includes Georgia news, national and international events, sports, human interest stories and a few market reports. Sponsor, ATLANTA MILLING CO., spotlights CAPITOLA FLOUR and CAPITOLA POULTRY FEEDS, voiced by a second announcer. Newspaper display ads and promotional spots spark both sponsor and program. Automobile Supplies ART AND HIS RHYTHM RIDERS There's no question but what Art and His Rhythm Riders carry the mail on KTUL, Tulsa, Okla. When listeners were offered pictures of the entertainers, the postman brought 3,500 letters, each one containing a dime to take care of handline: charges. Group is heard daily over KTUL at 3:45 P.M., sponsored by the O.K. RUBBER WELDERS of Tulsa. Bakeries RISE AND SHINE It's a half hour morning melting pot which WFOY, St. Augustine, Fla., airs daily. Entertainment consists of weather bulletins, horoscopes, news (in slightly wacky vein), and prophecies. Audience benefits from gifts given to listeners who are celebrating birthdays or anniversaries. One week as a sustaining program, Rise and Shine was sold to MOELLER'S CITY BAKERY by Station Manager John Cummins. Producer of the show is station newcomer Lew Doolittle. Sustaining Gasolines THE PATE CryiC CONCERT A concert for watchers or listeners is aired for a half hour beginning at 5:30 every Sunday evening over WTMJ, Milwaukee, Wis. Program originates from the Radio City auditorium. A different choral group is featured each week, plus a short interview with a Milwaukee civic leader. Mayor John L. Bohn was honored as the first guest. Series is presented by the PATE OIL CO. Ice Dealers VOICE OF THE VETERAN The opportunity for veterans to make their views known on public issues is provided on The Voice of the Veteran over WOAI, San Antonio, Tex. The Vet-Eye-View on current problems affecting the ex-serviceman is aired through letters from veterans in the listening audience. Sponsored by San Antonio's LONE STAR ICE DELIVERY, The Voice of the Veteran is produced by Monte A. Kleban. Meats UNDER THE CAPITOL DOME A five-minute commentary on the Washington news scene is aired Monday through Saturday, 8:45 to 8:50 A.M., over WELI. New Haven, Conn. Sponsored by CARL ROESSLER, maker of ROESSLER'S YELLOW TAG FRANKFURTERS and ready-to-eat meats, this commentary includes a capsule resume of the important news events, with news gatherer the United Press. JOBS FOR GI JOE Radio Station KFRO is helping Longview, Tex., get the returning servicemen situated with its new program, Jobs for GI Joe. Aired each Thursday at 9:00 P.M., the program features interviews with three veterans who are in need of work. Interviews bring out the pre-war education, training and occupation of the veteran. Emphasis is placed on additional skills the veteran may have learned in the service. Employers call, wire or write KFRO if they can use any of the men inter^'iewed. Employers are also informed that there are hundreds of veterans, representing nearly all trades or occupations, on file with the Longview Employment Service. Veterans are chosen for appearance on the program in the order in which they make application, either with KFRO or the USES office. All veterans, colored or white, may appear, providing they need a job. Participating WAKE UP EAST TEXAS When it's time to Wake Up East Texas, KFRO, Long^'iew, Tex., performs the service with a smile. A week-day feature gives listeners tinte signals and weather reports with a musical pot pouri for entertainment. Regional and national transcribed spot announcements, along with local live announcements keep listeners posted on what's what on the advertising front. A half-hour program. Wake Up East Texas goes on the air at 7:30 A.M. One announcer handles the show. (Continued from page 113) ot GvviN Advertising Agency is writer and takes the character part of Anita on the program. She plays opposite Max Fetty of the WIRE staff. Virginia Byrd is organist and the producer is Bert Julian, vice-president of Gwin Advertising Agency. The sales success of tin's promotion has made history in Inchanapolis radio ciicles. Fiom the first day of broadcast, traffic and sales in Block's cosmetic departnuni were credited to the program. Samfylc proiyrani.s are available it/}on request from (izvin Advertisinir /igency, Indianapolis, Ind. • 142 RADIO SHOWMANSHIP