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YOUR BUSINESS AT A GIANCE
■^ A Quick Index to What Others in Your Business Field Accomplish Through Broadcast Advertising.
Articles and services in
Radio Showmanship
are classified by
justnesses nere.
hAAY
Business
PAGE
Bakeries
164
Beverages
162,
176
Candies
166
Dairy Products
159,
167,
168
Department Stores
165, 169, 171,
152,
172,
155, 173,
160, 176
Drug Products
167,
173
Drug Stores
169,
174
Finance
176
Groceries
176
Jewelers
170,
174
Luggage Stores
170
Manufacturers
163
Milling
176
Public Utilities
177
Shoes
177
Women's Wear
174,
177
^ 16 BUSINESS FIELDS ^ 22 RADIO ADVERTISERS
SPONSOR-STATION INDEX
May index of sponsors and stations used in radio advertising campaigns.
Sponsor STATION PAGE
Abbotts Dairies WFIL, Philadelphia, Pa. 168
Brown-Dunkin Co KVOO, Tulsa, Okla 173
Carry Ice Cream Co. WOL, Washington, D. C. 168
Gordon's Style Shop KGNC, Amarillo, Tex. 174
Haag Drug Co. WIBC, Indianapolis, Ind. 169
Hudson's Bay Co CFAC, Calgary, Alberta 155
Isaly Dairy Co WFMJ, Youngstown, O. 159
Kamber's KOM A, Oklahoma City, Okla. 170
Katz Drug Co. KMBC, Kansas City, Mo. 174
Kay Jewelry Co. WMBD, Peoria, 111. 174
F & R Lazarus Co. WCOL, Columbus, O. 165
Markwardt Quality Bakery . . WMBH, Joplin, Mo. 164
National Cash Register Co. WHIO, Dayton, O. 163
National Jewelry Co. WBIG, Greensboro, N. C. 170
Pittsburgh Brewing Co. KDKA, Pittsburgh, Pa., others 162
Read's Department Store . . . WICC, Bridgeport, Conn. 173 Rich's Department Store . WGST, Atlanta, Ga., others 152
Skinner-Chamberlain KATE, Albert Lea, Minn. . 160
Stevenson's WKBH, La Crosse, Wis. 169
Sturtevant's Dairy Products . WOC, Davenport, la. 167
Vicks Chemical Co. WLW, Cincinnati, 0 167
Wait's G-M Cough Syrup Be Linament
WMT, Cedar RapidsWaterloo, la. 173
W. M. Whitney & Co. WTRY, Troy, N. Y. 172
Wolf &. Dessauer WOWO, Fort Wayne, Ind. 171
Whatever your business, the basic idea of any one of these programs may be adapted to it. Read them all, then file for future reference. We try to fill orders for back issues if you need them for a complete file.