Radio showmanship (Jan-Dec 1946)

PUBLISHER Don 'Paul Nathanson EDITOR Marie Ford EDITORIAL ADVISORY BOARD iph Atlass iip Lasky ger Clipp T. Hagman Harold Ryan rry Burke Chicago San Francisco Philadelphia Minneapolis Toledo Omaha TORIAL OFFICE • 1004 Marquette, Ainneapolis 2, Minn. Telephone '•Ridgeport 0181 Marie Ford, Manger. (Business, editorial and genral office.) (^YRIGHT • 1946 by Showmanship ubiications, publishers of Radio howmanship. COXTE^TS MAY, 1946 Vol. 7, No. 5 WHAT'S IN A LOTTERY?— E. J. Sperry, W. E. Long Co 149 RICH'S RADIO SCHOOL— John Fulton, WGST, Atlanta, Ga 152 BAY SHOPPING HOSTESS— Hudson's Bay Co., Calgary, Alberta 155 250 WATTS OF SHOWMANSHIP— Chet Behrman, WKMO, Kokomo, Ind 156 MILK AND HONEY— Isaly Dairy Co., Youngstown, 0 1 59 EARLY BIRD CATCHES ITS LISTENE:iS — Skinner-Chamberlain & Co., Albert Lea, Minn 160 STEIN SONGS BREW SALES— Pittsburgh Brewing Co., Pittsburgh. Pa 162 INVITATION TO YOUTH— WHIO Cooperates with National Cash Register Co 163 QUALITY HOUR DOES IT— Markwardt Quality Bakery, Joplin, Mo 164 HI-JINX FOR HIGH SCHOOLS— F & R Lazarus Co., Columbus, 0 165 SHOWMANSCOOPS 166 AIRING THE NEW— New Program Ideas 167 SHOWMANSHIP IN ACTION— Merchandising Angles 168 SPECIAL PROMOTION— Short Radio Promotions 171 WHAT THE PROGRAM DID FOR ME— Sponsor Tips 172 PROOF O' THE PUDDING — Results from Radio 173 SHOWMANTIPS — Programs Briefly Noted 176 STATION PROMOTION— Listener Stimulants 177 -AIMS |»47|0||At-«fl6AO^STlNG(X)irf ANY. % QCMCR^L LIUWRI suBscRi3floiQ£AfeiElLip5l^ ^^fcd IH?H^»V(lfl1f-5^N V one year; Canada, $3.00. Single copies--2o ceiits. A;anWda-«-M'<*lits.'' » i « CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new. AY, 1946 • 147 •