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PUBLISHER
Don 'Paul Nathanson
EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
iph Atlass iip Lasky ger Clipp T. Hagman Harold Ryan rry Burke
Chicago
San Francisco
Philadelphia
Minneapolis
Toledo
Omaha
TORIAL OFFICE • 1004 Marquette, Ainneapolis 2, Minn. Telephone '•Ridgeport 0181 Marie Ford, Manger. (Business, editorial and genral office.)
(^YRIGHT • 1946 by Showmanship ubiications, publishers of Radio
howmanship.
COXTE^TS
MAY, 1946
Vol. 7, No. 5
WHAT'S IN A LOTTERY?—
E. J. Sperry, W. E. Long Co 149
RICH'S RADIO SCHOOL—
John Fulton, WGST, Atlanta, Ga 152
BAY SHOPPING HOSTESS—
Hudson's Bay Co., Calgary, Alberta 155
250 WATTS OF SHOWMANSHIP—
Chet Behrman, WKMO, Kokomo, Ind 156
MILK AND HONEY—
Isaly Dairy Co., Youngstown, 0 1 59
EARLY BIRD CATCHES ITS LISTENE:iS —
Skinner-Chamberlain & Co., Albert Lea, Minn 160
STEIN SONGS BREW SALES—
Pittsburgh Brewing Co., Pittsburgh. Pa 162
INVITATION TO YOUTH—
WHIO Cooperates with National Cash Register Co 163
QUALITY HOUR DOES IT—
Markwardt Quality Bakery, Joplin, Mo 164
HI-JINX FOR HIGH SCHOOLS—
F & R Lazarus Co., Columbus, 0 165
SHOWMANSCOOPS 166
AIRING THE NEW— New Program Ideas 167
SHOWMANSHIP IN ACTION— Merchandising Angles 168
SPECIAL PROMOTION— Short Radio Promotions 171
WHAT THE PROGRAM DID FOR ME— Sponsor Tips 172
PROOF O' THE PUDDING — Results from Radio 173
SHOWMANTIPS — Programs Briefly Noted 176
STATION PROMOTION— Listener Stimulants 177
-AIMS |»47|0||At-«fl6AO^STlNG(X)irf ANY. %
QCMCR^L LIUWRI suBscRi3floiQ£AfeiElLip5l^ ^^fcd IH?H^»V(lfl1f-5^N V
one year; Canada, $3.00. Single copies--2o ceiits. A;anWda-«-M'<*lits.'' » i « CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be effective. Send old address with new.
AY, 1946
• 147 •