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mm Material here is based on the 46-page book, "Telcphone-.Money Shows," prepared by the W. E. Long Co. To any radio station manager who does not have the book, radioman Sperry offers to send a free copy.
What's In A Lottery?
Quick Answers to Various Questions Dealing with Legal Aspects of Radioes Newest Program Cycle, the Telephone Money Programs
by E. J. SPERRV, radio director, W. E. Long Co., Chicago
Most of the controversy, illegality and bad radio to be found in telephone
money shows stem from the fact that too little time is put into research, investigation and the legal phases of this type of radio show. Essentially, there is absolutely nothing wrong with a telephone money show if it is properly operated.
^ The W. E. Long Company Radio Division believes that tele
l^^ plione money shows are not a passing lad, and we further believe that properly operated, this type of program will take its place along with news, serials, comedy, quiz, variety and mystery shows.
In our efforts to insure clean entertainment, healthy audience stimulation
and non-violation of laws and regulations, we have spent thousands ol dollars for legal research and production over a period of three years.
Some of our findings are presented here, but we call to your attention the fact that we are not lawyers. We are radio production men, and we urge you to consult your lawyer in matters of legality and illegality.
There is no law against a person giving away his money, providing there is no
lottery in the mechanics employed in making such a gift, but, (1) chance, prize and consideration must not exist in the program, either by inference or by direct statcmciit; (2) every operation of the program must be easily visible and open to immediate scrutiny, with no hidden operations; (3) not only the scripts as a whole but each and every sentence, phrase, term and word must be free of any implication of chance, and (4) definite control of every word must be exercised by the agency, sponsor, producer and station. Ignorance of the law is no defense!
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