Radio showmanship (Jan-Dec 1946)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1946
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1946)
Leaf #:
000160
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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Rich's Radio School Through Educational Series for Specific Grade Listening Rich's, Atlanta, Ga„ Department Store, Performs Statewide Public Service by JOHN FULTON, associate manager, WGST, Atlanta, Georgia This cJialleuge to educator, broadcaster and advertiser is a digest of a talk presented by radioman Fulton at the annual radio conference Jield at the University of OklaJioina. RICH'S is the largest single department store in the Sotitheast, doing a larger volume ot business than any other store that operates south of Philadelphia. It is located in Atlanta,, Ga., is a home-owned enterprise, and has been domiciled there lor the past, 79 years. It is nationally recognized as one of the really great merchandising liouses of America. Its newspaper and magazine advertising, as well as its public relations policy could be and| are used as models in their fields. It| has done such an outstanding job ol identifying itself with Atlanta and (Georgia, and the things which re dound to the benefit of this section ol the country that Rich's and Atlant; have to us become synonymous. Ri(h\s Radio School illustrates th(j point. lo the trade, it is a strip across • 152 • y> -^K 0^^