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Day Shopping Hostess
. Brings Listeners Up-To-Jhe-Minute Shopping News
To keep listeners posted on new merchandise, price regulations, store servce and other news of interest, the Hudon's Bay Company, Calgary, Alberta, )resents a 30-minute program five days
week direct from an especially built )roadcast studio within the store. Infornation broadcast from the Bay each lay is aired over CFAC as another step orward in Bay leadership to give liseners shopping information.
Since the program went on the air hree years ago it has steadily increased ts audience. According to the most reent Elliott-Haynes survey, the rating •n the Bay Shopping Hostess has jumped o an all-time high, with 65.1 per cent >f the listening audience.
Vhile there is no seating accommodaion provided in the Bay studio, there is Iways an audience for the broadcasts. By ncans of a public address system, each )togram is carried through the entire
third floor of the store. Items advertised are displayed on a long counter across the front of the studio. When the articles featmed on a program are too large to be displayed, the program takes the form of an ad-lib tour, with the manager of the department or one of the salesmen, interviewed about the item.
Ihe Bay reports extremely gratifying results. There have been occasions when complete shipments of items advertised by no other means were sold out in a single day. Rural listeners write to the personal shopper each day to order items featured on the broadcast.
Peggy McGannon, the Bay Shopping Hostess, writes the script and is assisted on the air by Bob Charman. Since the program is directed mainly at the housew^ife, it often includes interviews with prominent people. Household hints, recipes, beauty tips and other details of this nature are also included on the show.
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